Episode Summary
During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with two marketing leaders from JazzHR. The conversation features the CMO, Allie Kelly, and the Content & Communication Manager, Kelly Peters, of JazzHR. The conversation provides a glimpse into their backgrounds, uncovers how the organization leverages content within their overall marketing strategy and dives a little deeper into what JazzHR has done to respond to the uncertainties prospects face right now.
Episode Highlights
- Allie Kelly and Kelly Peters each discuss their professional work experience and what has brought them to JazzHR
- JazzHR helps organizations streamline their hiring process, especially smaller organizations that don’t have the internal infrastructure in place to manage the entire process
- Allie discusses the transition JazzHR has made from a complete “on-premise” team to a fully remote team
- The two professionals discuss how JazzHR has become a way for organizations to leverage remote hiring practices
- Allie breaks down the unique offer JazzHR developed to help health care organizations with their hiring process during the coronavirus pandemic
- With applicant tracking software, there are a number of solutions available to companies and the market is crowded
- JazzHR has a big commitment to helping out their channel partners
- JazzHR is essentially a 100% inbound organization, using content and other marketing initiatives to drive demand for their software
- Even though JazzHR has a price point that seems transactional, the sales process operates very much like an enterprise sale because it touches everyone within the organization
- JazzHR has an extremely low churn rate and content plays an important role in this process
- The organization leverages feedback from customers to generate ideas and content topics
- JazzHR uses a lot of data to build helpful reports and other educational content for prospects and customers
- Engaging with peers and colleagues remains one of the biggest sources of inspiration & information for their existing roles
Key Points
- JazzHR created a completely free offer for organizations in the midst of this pandemic situation and built an entire campaign around it to get more traction and simply help their community
- JazzHR’s marketing team brainstormed ideas on how to respond to the social distancing situation and settled in on a solution that just aimed to be helpful
- JazzHR commits to taking a thought leadership approach to attract prospects at the top of the funnel
Resources
- Allie Kelly: LinkedIn
- Kelly Peters: LinkedIn
- JazzHR: Website
- Motion: Ultimate Thought Leadership Course for B2B Tech Companies
