Are you tired of hearing the same voices in B2B SaaS?
Then look no further than Taking the Lead, a podcast hosted by Christina Brady. Taking the Lead is shaking up the status quo and amplifying the voices of diverse and accomplished women in revenue.
You have a great idea for a company podcast, but how do you persuade your boss to greenlight the project?
You likely have two options.
On one hand, you can do a project on your own first.
On the other hand, if you don’t want to pursue a personal project to test the waters, you can create a well-thought-out podcast business plan.
And while it may be tempting to jump right into creating and recording episodes, it’s important to carefully consider the goals, target audience, content strategy, marketing and promotion tactics, budget and resources, and performance monitoring plan for your podcast.
Once an organization starts a podcast, marketers typically switch their focus to growth. They ask questions like, “how can I get more podcast downloads?” or “how can I get more views?”
But I believe these questions focus on the wrong things. They focus on numbers, not the target audience.
As a business podcast host, one of your main goals is to create engaging and informative conversations with your guests. You want each guest to feel like they had a unique experience on your company’s show.
A key component to better and more interesting conversations is asking the right questions. By choosing the right questions, you can draw out your guests’ best stories, insights, and expertise, creating a more interesting and valuable experience for your listeners (or viewers…if you also produce a video podcast).
Thought leadership is about more than just being an expert in your field – it’s about sharing your knowledge and insights with others, and being viewed as a trusted source of information and guidance.
One effective way to establish your company as a thought leader is through a podcast. Podcasts are a popular and convenient way for people to access information and entertainment, but they also offer a unique opportunity for businesses to showcase their expertise and connect with their audience.
An engaging conversation is a great foundation for a podcast episode. And when you have good rapport between the host and the guest, the audience gets a lot from the conversation, too.
But one of the biggest challenges I faced during my earlier days in podcasting was with the opening phase of a podcast interview. During my first few interviews, I stumbled out of the gate. And I found that it was hard to build rapport before getting into the core topic.
So how do you open a podcast interview? How do you create a welcoming environment for your guest and create momentum right after you hit the record button?
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.
Ready to get that podcast started? Schedule a call with us and we’ll get it going.
Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts so they can publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.
