Get the most from your company's podcast.

Podcast strategy

Podcast metrics demystified: How to measure the ROI of your company’s podcast

During the sales cycle, people often ask me what specific podcast metrics a company should consider. I used to try and answer these questions directly. I’d ask questions about the company’s current content distribution strategy. And I’d then reference podcast statistics or outline ballpark numbers from other shows.

But I don’t do that anymore. It’s a losing battle.

Instead, I use these questions to share my point of view on podcasting and its impact on an organization’s overall content strategy.

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Podcast strategy

Uncovering the hidden costs of podcast production pricing

Are you thinking of launching a podcast for your company? If so, pricing is probably on your mind. And if you’re on a small, scrappy marketing team, you’re probably trying to figure out what to do with in-house resources. Or, you’re evaluating whether a podcast agency could be the right fit for your budget.

But before you decide whether you’re outsourcing podcast production, it’s important to understand pricing.

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Podcast strategy

Podcast marketing: 13 ways you can grow your company’s podcast

To start a podcast, you have to jump through a lot of hoops. You must figure out your niche, develop a theme statement, create a visual framework and confirm who will host the show. And let’s not forget; you must convince your CEO it’s the right move.

It’s a lot of work. I’ve seen it firsthand as I’ve helped launch over 60+ podcasts at Motion over the last few years.

But even though it’s a huge relief when you hit “publish” on your first episode, that’s not where the work stops.

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Podcast production

Build rapport with your video podcast guest: The power of eye contact with Plexicam

If you’re a leader within your organization, chances are you participate in webinars, virtual events, and video podcasts. And you know how important it is to look professional while on camera.

But if you’re not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even harder to create an environment where you can maintain eye contact with your audience.

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The only show created for B2B podcasters

Recorded Content

Hosted by Tristan Pelligrino & Justin Brown

The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.