I believe anyone with deep expertise can be a thought leader.
But with so much noise and competition in the marketplace, it can be challenging to differentiate yourself from the crowd and establish yourself as a true leader in your industry.
This is where podcasting can play a key role.
During the sales cycle, people often ask me what specific podcast metrics a company should consider. I used to try and answer these questions directly. I’d ask questions about the company’s current content distribution strategy. And I’d then reference podcast statistics or outline ballpark numbers from other shows.
But I don’t do that anymore. It’s a losing battle.
Instead, I use these questions to share my point of view on podcasting and its impact on an organization’s overall content strategy.
Are you thinking of launching a podcast for your company? If so, pricing is probably on your mind. And if you’re on a small, scrappy marketing team, you’re probably trying to figure out what to do with in-house resources. Or, you’re evaluating whether a podcast agency could be the right fit for your budget.
But before you decide whether you’re outsourcing podcast production, it’s important to understand pricing.
To start a podcast, you have to jump through a lot of hoops. You must figure out your niche, develop a theme statement, create a visual framework and confirm who will host the show. And let’s not forget; you must convince your CEO it’s the right move.
It’s a lot of work. I’ve seen it firsthand as I’ve helped launch over 60+ podcasts at Motion over the last few years.
But even though it’s a huge relief when you hit “publish” on your first episode, that’s not where the work stops.
If you’re a leader within your organization, chances are you participate in webinars, virtual events, and video podcasts. And you know how important it is to look professional while on camera.
But if you’re not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even harder to create an environment where you can maintain eye contact with your audience.
Are you tired of hearing the same voices in B2B SaaS?
Then look no further than Taking the Lead, a podcast hosted by Christina Brady. Taking the Lead is shaking up the status quo and amplifying the voices of diverse and accomplished women in revenue.
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.
Ready to get that podcast started? Schedule a call with us and we’ll get it going.
Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts so they can publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.
