Get the most from your company's podcast.

Podcast production

How to find inspiration for your company’s podcast episode topics

Your company’s podcast doesn’t have to be a series of back & forth interviews.

There are a lot of ways to share stories. And there are quite a few formats you can use to connect with your audience.

But when you’re trying to plan out your podcast recordings, where do you go to get inspiration for the actual topics for each of your podcast episodes?

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Podcast production

How to use a podcast content calendar to stay on track

Only 24.454% of the active podcasts on ListenNotes (i.e., the RSS feed hasn’t been deleted) published an episode in 2022. This means that only 713,653 podcasts out of nearly 3 million have published an episode this year.

But why is podfade such a problem for podcasters? And why do companies who throw a lot of resources at podcasts experience the same issue?

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Podcast production

How to prepare before hosting your first podcast episode

When new customers come to us for help with launching a podcast, we hear about the struggles.

We learn about how their team produced 15 versions of cover art. We uncover how the company’s leadership team took 4 weeks to review the first podcast script. And we hear about all the different names the team created before choosing one.

But one of the biggest hurdles we hear companies struggle with is getting the host to hit record for the first time.

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Podcast production

How to be a great podcast host & lead your company’s show

A podcast host is one of the most important roles in your company’s podcast. The host is responsible for building rapport with guests, guiding conversations, and ultimately ensuring each episode helps your audience.

But what if you’ve never hosted a podcast before? Is there a path to becoming a great podcast host? What should you focus on as a new podcast host?

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Podcast production

Set up your workflow & learn how to make a video podcast

Marketers can use a podcast to fuel their entire content strategy. When you make a video podcast, you can share information with your audience using audio, written, and video content.

But many marketers struggle to sustain the production of a video podcast. And it’s mostly because of the complex workflow involved when creating a “video-first” series.

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The only show created for B2B podcasters

Recorded Content

Hosted by Tristan Pelligrino & Justin Brown

The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.