Helping companies have genuine conversations with prospects & customers.

In order to win in today’s marketplace, you have to connect with customers on a personal level. We work with technology companies to develop thought leadership programs. We help create content that cuts through the noise, develops relationships and generates revenue.

A proven framework
for technology companies

A Choice in the Market

Let’s face it. Prospects and customers have choices in the marketplace. New competitors seem to pop up constantly. Without a dedicated effort to adding value for your ideal customer, it’ll be difficult to be viewed as the best choice.

The Choice in the Market

By using a proven content marketing framework, your technology company can become an authority in your space. By adding value around your ideal customer, you have the ability to remain top of mind and become the leader among prospects and customers.

Looking to break through the noise and connect with customers?

Content Strategy

We use a customer-focused approach to content marketing and we aim to position clients as the choice in the market. Whether you’re looking to generate leads or build brand awareness, we help you to determine the best strategy based on our expertise in B2B technology.

We use a consistent framework to develop an overarching thought leadership program. Our programs help you generate genuine conversations with your ideal customers and then use podcasts, videos and shareable written content for long-term brand awareness. 

Content Production

We help B2B technology companies harness the power of natural conversations by developing podcasts, video series and shareable written content. 

We capture the expertise within your technology company and bring this information to the forefront for customers. The content produced is highly visual and engaging – designed specifically to differentiate your technology solution in the marketplace.

Content Distribution

We help you get in front of the right eyes at the right time. We work with you to uncover where your audience spends time and we help you provide them information where they are most comfortable.

Today’s customer journey goes beyond a traditional “sales funnel” and we ensure distribution covers a wide range of channels for your B2B technology.

Featured Case Study

Bryan Bostic

Chief Executive Officer of Visual Workforce
“Our technology serves a number of different verticals. So, we needed to develop several types of visual content pieces tailored to specific audiences. Motion helped us craft the messages and the visual content needed to break through each segment.”

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.