company's content marketing program
- Content strategy
A successful content program starts with a clear and aligned strategy. Motion conducts in-depth research and a comprehensive content audit to identify gaps, strengths, and opportunities.
We ensure your strategy is tailored to your business objectives, audience needs, and market trends. From developing core themes to setting measurable goals, we create a roadmap that aligns your content efforts with your organization’s priorities. This ensures every piece of content contributes to driving meaningful results.
- Content planning
Your content program begins with a strategic collaboration, where we work closely with your team to understand your business goals, ideal customers, and key themes. We then develop a comprehensive content plan that serves as a roadmap for your video series or podcast.
Key elements in the planning process include:
- Foundation: We identify the core elements of your program — themes, formats, and structure.
- Visual Framework: A snapshot of the content’s visual representation and its distribution channels.
- Requirements: A list of what’s needed (from you and Motion) to bring the content to life.
- Workflow: A step-by-step guide, from ideation to distribution, ensuring a smooth content creation process.
- Content creation
Videos, podcast episodes, blog posts, social content — we produce compelling content to differentiate your company from the competition.
We handle everything from scripting and recording to design and motion graphics, ensuring each piece is crafted to resonate with your audience. Whether it’s a podcast series, video interviews, or blog posts, our content showcases your company’s expertise and engages your audience.
We focus on delivering compelling and professional content that elevates your brand and drives results across organic and paid channels.
- Content distribution
Creating content is only half the battle — getting it in front of the right audience is the other. Motion combines targeted paid media campaigns with organic distribution strategies to amplify your reach.
We handle everything from optimizing content for specific channels to managing ad placements that drive measurable engagement. By leveraging analytics and insights, we ensure your content reaches the right people, at the right time, across the right platforms, for maximum impact.
- Content operations
When you produce a variety of content, it’s important to have a system to manage it all. With Motion, your team gets a dedicated client portal to help track every single piece of content — from first draft to final deliverable.
We take care of scheduling, publishing, and promoting your content to reach the right audience at the right time. Additionally, we provide analytics and insights to continuously optimize your content strategy. From managing social media posts to overseeing your content calendar, we ensure your content operations run smoothly.
Discover the impact of producing a consistent video series or podcast for your organization. When working with us, you build a content flywheel that powers your entire content marketing strategy.
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