Playing it safe with content is not an option for Chris Damico.
With almost 20 years of marketing industry experience, he’s taking Penta Technologies — where he’s the Marketing Director — to new heights by introducing thought leadership into the organization’s content marketing strategy to help tackle some of the challenges facing the construction industry. The company develops enterprise construction software that helps construction, service, and engineering enterprises improve business performance.
“It’s just getting that knowledge out there that, Hey, you have a problem and here’s how you can streamline your payroll. Here’s how you can streamline your planning. It’s really helped us gain the trust of customers who might have not looked to us as a solution before.”
In this episode, Chris explains how he’s doing that through webinars and testimonials.
Additionally, Chris discusses content marketing hurdles. “I think the biggest challenge in content marketing is not deciding what to do. It’s deciding what not to do,” says Chris. “And you know, a lot of times you’re not going to know that until you try it, so I say that when you try something and it doesn’t work, you have to be comfortable with letting go and then going for something that does.”