Episode Summary
In this conversation, Erin Balsa and Chris Walker (CEO of Refine Labs) discuss thought leadership and how it can be used to generate demand. Chris shares how he has been able to get employees to share the company’s unique POV on social media, and how this has helped drive business growth.
Chris further breaks down how having a unique point of view is essential for thought leadership, and how your specific point of view can evolve over time.
Erin and Chris also mention how thought leadership requires ongoing communication to be effective. According to Chris, over time and with more experience, you will be able to see patterns that others cannot and use them to your advantage.
Guest Profile
- Name: Chris Walker
- What he does: Chris is the CEO at Refine Labs.
- Company: Refine Labs
