WTF is thought leadership? With Ashley Faus

In B2B, the term thought leader is becoming increasingly common. But what does it actually mean to be a thought leader? And how are top B2B marketers using thought leadership to generate demand for their companies?

Ashley Faus, the Director of Integrated Product Marketing at Atlassian, provides some insight in this episode of The Notorious Thought Leader. 

During the conversation with Erin Balsa, Ashley explains how thought leaders are those who have credibility, a strong profile, and depth with their ideas. They are also prolific, meaning they are constantly driving the conversation forward.

Ashley further believes thought leaders are not simply those who sell products or services – they are responsible for shaping the conversation and driving innovation within their area of expertise.

Erin and Ashley discuss how thought leaders should create content somewhere first, and then work with marketers to reshape and repackage it for different audiences.