Companies & Communities

Hosted by Chantelle Marcelle

Companies & Communities is a podcast for B2B marketers looking to create communities to help build their company brand. In each episode, Chantelle Marcelle interviews community marketers and helps deconstruct how B2B organizations are using community as a growth mechanism. Ultimately, the Companies & Communities helps marketing professionals learn how they can start, grow and build a community of fans for their brand.

Check out the latest episodes

April 22, 2021
Want to hear a success story? Today, we’re talking about Wattpad, a global writing and reading platform with a catchy slogan that says it all. Wattpad – Where stories live. Our guest Emma Brooks, the Head of Marketing, is behind it. Emma and Chantelle talk about the importance of community and how authors on Wattpad leverage relationship-building to ensure greater success of their stories. They also discuss how success has a different meaning for everyone, and it comes in different forms. Some writers just want the possibility to share their stories, while others want to achieve bigger things. How does Wattpad manage to cater to both writers’ and readers’ needs? What’s the role of audience data in their marketing strategies? And how does Wattpad keep their platform safe? Tune in to the latest episode of the Companies and Community podcast to find out what Emma Brooks has to say.
April 8, 2021
SquadCast, the remote interview recording software used by podcasters in 130+ countries, added video recording capabilities to the platform in February 2021 — fulfilling a frequent customer request. But it wasn’t until the SquadCast team fully understood how video recording could help podcasters that they decided to add it as a product feature, SquadCast Co-founder Zachariah Moreno explains on this episode of Recorded Content.

Meet the host

Chantelle Marcelle

Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies, primarily with a focus on technology. She has a passion for all things marketing, including community building, social media, content marketing, SEO, and analytics. She’s also a huge believer in developing a customer-centric mindset to fuel growth and success in all other areas. Currently Chantelle serves as the Head of Growth at PromoPrep. In her free time she loves creating digital art and biking. Connect with her on LinkedIn or Twitter to get more insight on marketing or community. (You can also subscribe to her newsletter for more long-form content and early updates.)