Learn how to get the most from your company's podcast

The Recorded Content podcast is for small, scrappy marketing teams who are looking to get the most out of B2B podcasting. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. At the end of the day, we help marketers become a B2B podcasting hero with an amazing show.

Check out the latest episodes

October 25, 2021
When you record a podcast, it’s always good to be prepared, especially when your guest is an influencer in your industry. Since your podcast is an extension of you and your company, you want the guest to have a great experience. And most importantly, you want the episode to be relevant to your audience. But many podcast hosts, especially newer ones, don’t prepare as much as they should. They end up with a list of questions but nothing else. And they aren’t able to get good content from their guests. That’s why it’s important to have a podcast script. In this episode of Recorded Content, Justin Brown and Tristan Pelligrino talk about the importance of having a script to foster an excellent conversation with your guest and provide quality content to your listeners.
October 18, 2021
Many B2B marketers realize the benefits of a podcast. Your company gets a chance to hear from customers, connect with experts and influencers, and share perspectives on industry trends. But even when marketers know they need a podcast, most B2B marketers don’t know when to start. Is it better to get the company up and running first? Should you wait for product/market fit? Should a podcast be part of the initial launch of the company?
October 12, 2021
Launching a podcast sounds like a lot of fun, but most companies don’t do it because it also looks like a ton of work. Or, there’s pressure to justify a short-term ROI in terms of sales or immediate opportunities. Podcasting, however, has plenty of advantages when you think about it from a broader perspective. In the latest episode of Recorded Content, Tyfone’s Josh DeTar talks about what it was like to launch the company’s first podcast, the Digital Banking podcast, and shares the biggest lessons he’s learned along the way.
October 4, 2021
There are over 48 million published podcast episodes today and it’s more than any one person could possibly consume. And yet, people are still hungry for specific and timely content shared through the podcast format. Every company in B2B benefits from running a podcast. It helps the company learn from customers, connect with influencers and provide a perspective on what’s happening in the industry. But most companies struggle to narrow in on their audience, especially when their organization provides products or services to a variety of different personas. Organizations often fall into the trap of creating a show for a more general audience instead of really diving into what specific groups of customers really care about.
September 27, 2021
Is the phrase “build it and they will come” the primary strategy behind your podcast distribution plan? If it is, then that’s a problem. And it’s one experienced by too many podcasters. In the latest episode of Recorded Content, the co-founders of Motion and hosts of Recorded Content explain why a podcast is much more than an audio file that gets distributed through platforms like iTunes. During the episode, Tristan and Justin discuss some of the challenges that companies face with distribution and how to create an effective distribution plan for your company’s show.
September 20, 2021
Unless it’s your primary focus, content creation often gets pushed to the bottom of the to-do list. It takes time and commitment. But in order to get content working for you, it requires consistency. So how do you get more consistent as a marketing team? In this episode of Recorded Content, Justin Brown talks with artist Blake Jameison, who, for several months of 2020, lived and breathed consistent content creation. At 10:23 pm every day, Blake live-streamed for several hours from his art studio, interacting with fans and sharing his art. Sometimes he created art, sometimes he read fan mail or did AMAs, and sometimes he interviewed other artists. But without fail, he was there.

Meet the hosts

Tristan Pelligrino

Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the production of podcasts for leading B2B technology companies in the country. You can find him on LinkedIn and Twitter.

Justin Brown

Justin is the Co-Founder of Motion. With a background in Marketing and Communications, he brings a wealth of experience working with some of the world’s fastest growing B2B tech companies. Justin started his career working in talk radio and now launches and runs podcasts for some of the most innovative B2B tech companies in the country. You can find him on LinkedIn and Twitter.