Podcasts can fuel your company’s entire content strategy. And more and more B2B companies are using them to give their brands a voice to connect with their audiences.
But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast, you have to be willing to put in the work.
In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get through in order to launch your company’s first podcast episode.
#1 Plan your podcast strategically.
“What will it be about, and who’s going to be involved? Before you produce a podcast, it’s important to take some time to plan the show, and it’s way more involved than just designing your cover art. What topics are you going to cover? Who will be your target audience? Who’s going to be involved in the production? These are important questions to answer before you hit the Record button. Once you have a clear vision for the podcast, it’s going to be much easier to produce a high-quality show that people will enjoy watching or listening to.”
#2 Record your podcast using the right equipment.
“When producing a podcast for the first time, you can get started with your iPhone and AirPods. That’s probably not the approach I’d recommend for your company show. With a budget of as little as $250 to $500, you can get the recording equipment you need to produce a podcast with good sound quality.”
#3 Edit your podcast.
“First, remove any mistakes or obvious awkward pauses in the podcast interviews. For this podcast itself, recording directly into the camera, my team and I are going to have to remove quite a few ‘so it happens.’ Remove any filler words that are used too often, such as, um or ah. I am a sucker for using the word ‘like,’ and I think about it all the time and try not to. Number three, remove any background noise in each audio file, and use a noise reduction filter with your audio editing software. Number four, adjust levels of all podcast participants to ensure that there’s consistent audio quality across the board. Number five, add in that pre-recorded intro, which includes voiceover and intro music, and the outro to bookend the conversation.”
#4 Choose a hosting platform and start publishing your podcast.
“A podcast host is a service that stores your audio files and enables you to distribute them by creating an RSS feed to popular podcast directories like Apple Podcast, Stitcher, and Spotify. There are a lot of great podcast hosting platforms out there. To be honest, most of them are gonna be just fine, but the two that we recommend most often at Motion are Buzzsprout and Castro. We use Buzzsprout for the majority of our customer shows and usually only recommend Castro if your company plans to provide a private podcast — a show that’s accessible only to approved subscribers.”
#5 Promote your podcast.
“Congrats! You prepared, recorded, and edited your episode. But now that you’ve created it, how do you get people to listen to it or watch it? There are a number of ways to promote your podcast and get the word out. When you produce a podcast for your company, we recommend a three-phased approach to distribution.”