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Changing your podcast’s theme: Why I decided to do it after 2 years featuring Nick Bennett

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Episode Summary

As a podcaster consistency is important But marketers get confused about what consistency means

Consistency doesnt mean each one of your podcast episodes has to be the same You dont always have to use the same format You dont always have to stick to the same structure

And sometimes you dont even have to keep the same theme in place forever

In this episode host Tristan Pelligrino welcomes Nick Bennett the Director of Evangelism Customer Marketing at Alyce

Nick also is a host of one of the shows we own at Motion called Rep Your Brand

After releasing over 45 episodes over the course of nearly two years Nick is completely changing the theme of his show

During this conversation we uncover how Nick remained consistent throughout the last two years and why he decided it was time to change the theme of his podcast

Guest Profile

Name: Nick Bennett

What he does: Hes the director of Evangelism Customer Marketing at Alyce

Company: Alyce

Noteworthy: Nick is a podcast host with two successful shows Rep Your Brand and The Anonymous Marketer

Key Insights

  • A strong personal brand allows you to pick opportunities Personal branding has incredible benefits career-wise Nick says For me it was more about showing how I think about different things because I never wanted to use a resume to apply to a job again and I dont own my own company or anything like that Ive always worked for an employer but if I can be selective and have my choice of where I want to go next because of the brand that Ive created I think its a huge upside over not doing it
  • Show up every day Consistency means showing up every day for your audience Nick explains I would say showing up every day whatever that means to you whether it means creating your own content sharing your best practices engaging with the community LinkedIn as a whole or as a community and kind of starting those relationships with other people It was the consistency of showing up every single day and lots of people fall off from that
  • Consistency is key If you want to make a name for yourself be consistent Nick explains Its just staying top of mind in peoples things And thats why I post two times a day on LinkedIn and there are people that tell me You shouldnt be posting that much focus on your job Focus on making an impact And I was like Well part of my job is posting on LinkedIn I drive a significant amount of pipeline and revenue for the company I could possibly be hired by other companies to do the same thing And thats why I think the evangelism piece is so important You have to show up and you have to do your thing

Episode Highlights

Podcasting is a great way to level up professionally and personally

Its definitely become more crowded in the last year and a half or so but it was something where I was like This could be cool I would love to talk to other people that I look up to and its like youre picking their brain youre getting advice and its free advice And I feel like thats a huge win for someone who is maybe not younger in their career or may be younger in their career but someone who wants to level up professionally and personally

The benefits of personal branding are endless

I thought personal branding was just really sharing your thoughts valuable thoughts and if you could help one person a day then youre in a better spot than the day before I didnt know that it went way beyond that to the relationships that you build ultimately brand partnerships to sponsorships to all these other aspects of it that play into it and ultimately selling digital products

Dont play the vanity game

Dont play the vanity game because if youre talking about customer marketing and evangelism and influencer marketing and things like that youre not going to get those 500 or 1000 likes and millions of comments So to be honest I dont even look at my impressions or any of that stuff anymore I havent looked at that stuff in like a few months And I was just like You know what who cares If Im making a difference and Im talking about what I want to talk about thats all that matters

Practice makes perfect

Its just like anything else repetition helps you be better at whatever craft youre trying to do And so for me its figuring out how to interview better figuring out how to ask the questions that go deeper that go a layer deeper Because weve all been on the podcast where its just like ten scripted questions that they ask every single guest but it doesnt actually go deeper into who that person is or what they believe in and tailoring those conversations around them because I feel like those are the best types of podcasts when youre actually tailoring it to the guests so that whoevers listening can be like Wow I learned a lot And for me I didnt know these things before going into it But over time between you and Justin and others Ive learned how to tailor my questions Ive learned how to go deeper on certain topics Ive learned how to reframe certain things so that it makes a better episode

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