Crafting Authentic Conversations in the Digital Age

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Episode Summary

In this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast, with CT sharing insights on the importance of equipment choice and the evolution of his setup over time. 

CT recounts the early days of his podcasting journey, highlighting the challenges of topic selection and the initial nervousness of hosting. He emphasizes the value of starting broad and then narrowing down to specific subjects, ensuring content remains fresh and engaging. A notable moment was CT’s ambitious live episode at a trade show, showcasing his commitment to pushing boundaries and engaging with his audience.

Throughout the conversation, the duo touches on the significance of diverse perspectives in podcasting. CT’s passion for capturing unique stories and expertise shines, reinforcing the idea that everyone has a valuable narrative to share.

Guest Profile

Key Insights

Episode Highlights

Exploring Company Culture Through Podcasting 

CT and Ben discuss the unique insights podcasting can provide into the culture of different company branches. By interviewing individuals from various locations and departments, CT offers listeners a comprehensive view of the company’s diverse operations and cultures.

“You’re learning something different about them, but also it helps give you an idea of how the culture might be slightly different in one area as opposed to another.”

The Challenge of Topic Selection

One of the initial challenges faced by CT was deciding on the topics for the podcast. The discussion delves into the difficulties of keeping content fresh and relevant to the audience while ensuring it remains interesting.

“But upfront, it was really, ‘What are we going to talk about and how long can we possibly talk about this?’”

The Balance of Casual and Professional Tone

Ben Decowski praises CT Lefler for his ability to maintain a balance between a casual and professional tone in his podcast. This approach makes guests feel comfortable and fosters a conversational atmosphere that appeals to listeners.

“One of the things I really like that kind of stuck out to me is the lightning round, right? Is it called the lightning round?”

The Significance of Diverse Perspectives

CT Lefler emphasizes the value of having diverse perspectives on the podcast. By inviting guests from various backgrounds and expertise, the podcast offers a rich tapestry of viewpoints, ensuring content remains varied and insightful.

“It’s not getting the same perspective each and every time; you’re getting people from these different groups, different areas who have, you know, a different kind of viewpoint.”