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Creating long-form podcasts and chopping them up with Gary Vaynerchuk

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Episode Summary

When people talk about motivation and inspiration in the business world the name Gary Vaynerchuk often pops up in our minds The success hes had during his 25 career all stems from hard work and a dedication to sharing his experience with his audience

In this episode of Recorded Content Gary talks about his newest project VeeFriends Gary and our host Justin chat about the strategy Gary uses to promote his projects The two of them also discuss the importance of accepting and taking advantage of technology especially when looking to create content According to Gary the digital and physical world should work together

Gary and Justin also talk about pillar content Although theres no such thing as the universal formula for success if you are a creator in a digital world heres advice Gary has for you Create a long-form show podcast or video show Or be a guest on a lot of podcasts chop it up and post it organically on LinkedIn with hashtags around your industry in the post You will be on the floor stunned by how much opportunity it leads to

Guest Profile

Name: Gary Vaynerchuk

What he does: Gary is the Chairman of VaynerX CEO of VaynerMedia and a 5-time New York Times bestselling author

Company: VaynerMedia

Noteworthy: Known as GaryVee our guest is considered one of the leading global minds on whats next in culture relevance and the internet He is described as one of the most forward thinkers in business – he recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior

Key Insights

  • Get the most out of your pillar content Gary says that pillar content is the meaty stuff you suppose to break down into highlights and distribute it on as many platforms as possible People usually dont have time to watch the entire content you produce but if you divide it and post the most remarkable pieces of it you will draw the peoples attention and make them want to come back Its almost like lets talk sports Its a game All the highlights on sports centers and on social media and all that brings awareness to the post-game of it which in theory becomes a flywheel
  • Anytime you fight technology you lose Digital has conquered the world Thats not a bad thing In contrast the online world has a lot in common with a physical world and these two words can work together for the greater good For everybody whos listening the physical helps the digital the digital helps the physical I think a lot of people if youre listening right now and youre like No no no I dont want NFTs to be the way concert tickets are sold Im in the business of selling paper tickets or QR codes or whatever it is Anytime you fight technology you lose And anytime you think its a winner take all game you lose
  • Create a long-form podcast or video show chop it up and post it organically For all the digital creators out there especially if you are into podcasting or creating videos if you want to be successful make sure to dedicate extra time to your creative work It is not just about recording content it is about distributing it across various channels It is like an Apple a day keeps the doctor away Its a big deal please please please put create a long-form show podcast or video show Or be a guest on a lot of podcasts chop it up and post it organically on LinkedIn with hashtags around your industry in the post You will be on the floor stunned by how much opportunity it leads to

Episode Highlights

Why do people create more episodes than repurpose an episode across various channels

Lack of education The distribution on other channels is consumed more and is stronger at building awareness for a podcast People are very confused about strategy The answer to the question is Because they dont know They havent seen my white papers They havent followed 500 other people that thoughtfully understand this They havent listened to your podcast when you ask this question They dont know

Gary Vaynerchuk introduces VeeFriends

VeeFriends is intellectual property Again we connected over sports cards As a child Star Wars wrestling figures are toys now Star Wars the early eighties into wrestling by 1984 A hint of GI Joe a hint of transformers My friend was into He-Man Another friend was into Thundercats And then I went into baseball cards Then with baseball cards at 93 I smelled the moment that I was like Oh its going away and saw a huge explosion in comic books and toys and went heavy for that for five years I loved Alf I loved Smurfs I was an eighties kid so we had Saturday morning cartoons

So VeeFriends is my version of that Im building my universe My own Smurfs Scooby-Doo But Im using NFC technology to establish the characters and then film television video games action figures

VeeFriends promotion strategy

Im very intuitive I have a lot of strategies I know you want to build awareness I know how to do that from a creative standpoint using myself as a vehicle or understanding the creativity that can bring that Its all about bringing value

I dont understand how people dont realize everything should be in theory about them And then if youre lucky enough to get the financial the non-financial whatever It might be the legacy the accolades the likes whatever ones looking for For me the strategy was heavy education

Podcasts are monsters

Im at the point in my career where Im a big enough name that when I go on podcasts its a bump for them and a smaller emerging one like yours becomes the leverage to get other guests Im giving selflessly and then selfishly Im getting a lot of content out of my brain

Im able to chop that up and create the micro-content that youre referring to And remember its like Okay Gary can have 14000 people show up I am the videos on the internet I was doing this when there were nine people

Justin doesnt have trillions of people listening to this podcast Hes still gonna have plenty Hes still gonna have plenty of cuts When youre coming up the game the guests are what get you cuts Hes going to put this on Instagram and Twitter People are gonna see my face and stop Theyre gonna be my fans who then become Justin fans Thats why you must keep asking You dont ask you dont get

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