In her role as the lead marketer at a small company that offers IT services, Megan Battaglia says she has the best of both worlds.
After beginning her career in consumer product marketing for the popular spice company McCormick, she next landed a role working on the tech side for a health company. Now at ThunderCat — where she is Director of Marketing — she gets to combine her creative side with her tech background.
“I kind of have the best of both worlds with marketing for a tech company,” she says. The veteran-owned business provides IT services for the U.S. federal government, state and local governments, and Fortune 500 companies.
Megan’s goal is to create marketing campaigns for the business’ B2G and B2B sides. “We’re really just bringing awareness to the company that, hey, we’re not just government, we’re also commercial. We’ve really used our name and our reputation in the government space to brand ourselves in the commercial space.”
In this episode, Megan shares some of her most effective marketing strategies for reaching prospects in the government as well as private industry. COVID-19 has affected marketing strategy, but she says the company has been digital-first for a while. Though she says about 60% of the marketing budget is for digital activities, the remainder was for trade shows or other kinds of in-person events.