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How podcasting can position you as a leader in your space with Justin Brown

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Episode Summary

Podcasts have become a key part of marketing strategies and are a proven way to connect with a specific target audience. But a podcast is more than just an item on your content checklist. It’s also a valuable learning resource both podcast hosts and their listeners can benefit from.

Therefore, if you are thinking about entering the exciting podcast space, don’t hesitate to invite people that you can learn from as a host. Yes, you should provide value to your audience and give them content that will make them come and stay, ultimately converting your listeners into customers. However, you should also use your podcast to grow as an individual and enrich your very own skills.

In today’s episode of Recorded Content, Justin Brown revisits a couple of previous episodes where his guests were Jen Kern of Qu, Christina Brady of Sales Assembly, and Josh DeTar of Tyfone. The three are also podcast hosts aspiring podcasters can use for inspiration.

Guest Profile

Name: Justin Brown

What he does: Justin is the Co-Founder of Motion and leads customer success for all of the shows produced by the company.

Company: Motion

Key Insights

  • Podcasts brought businesses from the same industry together during the pandemic. As Jen Kern explains, the outbreak of COVID-19 has negatively impacted the restaurant industry, putting the owners and employees in an unenviable position. That’s why Jen launched a podcast to connect with people from the restaurant space and share their experiences, struggles, and challenges. It was also an ideal platform to build trust with the audience and guests. “At the time you did not want to be calling up a restaurant here and saying, ‘Hey, so what about your technology? How’s it working for you?’ No. So podcasting became a very soft, genuine, authentic, and lovely way for me to reach out to the people that are surely our target audience and say, ‘How are you doing? Let’s talk about what’s going on at this difficult time in your business.'”
  • Podcasts are incredible learning resources. Although most of us perceive podcasts as sources of entertainment, they are more than that. They can also be educational. As it turns out, both the audience and the podcast hosts see podcasts as a way to learn something new and grow professionally. “It’s incredible just how much information you can suck in as the host of a podcast during the course of 30 to 60 minutes,” says Josh DeTar.
  • If you had a mentor who helped you become who you are today, it’s your turn to share your knowledge and expertise with someone else. Most experts had someone to look up to, a mentor who led them and supported their growth. The same was the case with Christina Brady, the host of Taking the Lead, a podcast dedicated to female revenue leaders. Having role models helped Christina become who she is today. A podcast is her way to give something in return, introducing amazing women who can support young women at the beginning of their professional journey through an audio format. “So going from being somebody who is learning and looking up to these women who were iconic to me to thinking of myself as a peer, it’s really difficult. It is always difficult when it comes to the people you look up to. So instead for me, it’s ‘How can I be that for somebody else?'”

Episode Highlights

Podcast has been my lifeline in the pandemic

“Podcasting was my lifeline professionally and personally. It became the only strategy at a time when it was frowned upon to be doing outbound sales and marketing,” says Jen Kern.

After the podcast I’m both wired and exhausted

“My wife can tell if I have done a podcast. I’m so hyped up from the energy of this cool long-form conversation where we get an opportunity to dive deep into topics and my brain’s fried because I’ve been trying to digest and absorb it,” explains Josh DeTar.

The blessing of having a supportive mentor

“A lot of women at Glassdoor that I looked up to during my time there helped shape me into who I am and how I view things. I would not be in a position to do the job that I do without the mentorship and sponsorship of women like Stephanie Jenkins or Kate Hollering,” says Christina Brady.

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