You can’t improve what you don’t measure. And the same goes for podcasting. If you never take the time to evaluate your show, you’ll miss out on opportunities to improve your podcast. But how exactly do you evaluate your own podcast? How do you measure what’s working and what isn’t?
In this episode of the Recorded Content podcast, our host Justin Brown takes a deep dive into the main points to consider when evaluating your own podcast. He shares some valuable tips for podcast creators who want to become better with every new episode they produce.
Start by evaluating your podcast’s premise
“What was the topic of this episode? Was this episode just a chit-chat between friends and colleagues, or did you actually tackle an issue, a problem in your space, and actually use an overarching premise of the show that would impact your audience? And so if it is just two people talking, maybe I would say, ‘This episode was a really good conversation, but I think maybe the audience would have cared a little bit more had it been relevant to a topic that they’re running into or a problem that they’re running into in your space.'”
Asking the most popular podcast question is not always a good idea
“For example, I don’t love the question, ‘So tell the audience a little bit about your background.’ And sometimes, when I’m analyzing the lead-in, the first question will be, ‘Tell the audience about your background,’ and the guest will go on for 10 minutes. They are doing what you asked them to do. You brought in the show the way you wanted to bring the show in. But what you didn’t want to have happened is have the guests talk for 10 minutes to get started before you’re able to even get into your premise because if you ask what their background is and they answer the question, you have no idea how long that’s going to be. And then from there, you may be 10, 15 minutes into your episode without even touching on the premise that you wanted to.”
Listen to how you ask questions
“When you go back and listen to the way that you ask questions, there will be takeaways that you’ll get where you say, ‘Hey, the way I asked this question, the way I framed this up, maybe I talked a lot, or maybe I asked a question at the beginning, and then I talked a lot, and I would have wanted to flip that.’ Because I’m all for people giving their own insights when hosting a podcast. You don’t always have to be very strictly interview-based like you’re a reporter. You can have this back-and-forth dialogue, but the way you frame up your questions can definitely help you get better responses out of the gate.”
Use your active listening skills to ask better follow-up questions
“Then I’ll also point out some times when it was done well, where the guest finishes up and says, ‘Yeah, X, Y, Z, and that’s how we’re using our podcasts.’ And then the host says, ‘Very interesting. So when you refer to X in your podcast, I’m interested in how that is translating into Y.’ And you see, that’s a nice transition of a follow-up question using some active listening skills from when they were talking a moment ago to what your follow-up question is going to be.”