Episode Summary
When you set out to be a podcast host you have a lot of responsibilities You have to research practice how to open a show work on interviewing techniques and a lot more
But when you start out what do you focus on How do you keep from being overwhelmed with everything that goes into an authentic conversation
In this episode of Recorded Content our host Tristan Pelligrino welcomes Tricia Ruiz the content manager at Anteriad They chat about what its like being a podcast host how to critique yourself and why raising the stakes helps engage your audience
Guest Profile
Name: Tricia Ruiz
What she does: Shes the content manager at Anteriad
Company: Anteriad
Noteworthy: Tricia used to be an actress but in 2020 she shifted to the online world specifically in B2B Now shes a content manager and a podcast host
Key Insights
- Make it short and simple One of the most common mistakes that podcast hosts make in their intros and outros is that they make them overly complex and lengthy Tricia suggests making them short and simple instead She explains If you bring nervousness uncertainty if youre having to fight to find the dialogue and find the words then theyre going to almost walk over eggshells with you during the conversation versus if you just say simple words and you can cut your script down to as small as you need for your intro We dont need big intros I listened to our episode and I was like Oh my gosh stop talking Tricia Get to the point Now the intro is two sentences
- As a podcast host youre constantly learning and expanding your horizons There are many perks of being a podcast host One of them is the opportunity to learn and grow constantly Tricia says I love that because then as a host if you constantly ask your guests why you are still learning and youre putting yourself in the position to be open to learning and to continue to walk in humility that you dont know everything because we cant Were never going to know everything And so youre putting yourself not even at the same level as your guest Its almost like youre putting yourself under and youre lifting your guest up because the things that you ask them they dont have to give a right or a wrong answer theyre giving the answer from their experiences and their stories
- A podcast is a story People are addicted to stories And a podcast should be a story too Tricia says We as individuals and humans want a beginning middle and end We have a morning we have a night we have a day of 24 hours We live in this cycle we want completion So I think that we all as humans want to have a complete story And so if youre able to get there with your podcast youre able to say Okay whats that main point How is that ending going to happen And just think about whats the past of the topic whats the present of the topic and whats the future of the topic
Episode Highlights
Listen, Ask Questions and Learn
I remember you were my second episode when I interviewed you and we talked about genuine conversations We talked about how you create a connection with someone when you meet them for the first time in an interview setting things that you had special background and history and experience in So that was one of them just listen and ask questions and make up the questions that way
Go Live When You Feel Comfortable to Go Live
Only go live if you feel comfortable to go live For me and my background being in theater that aspect that theres also an audience there was very helpful And that actually encouraged me to think less about the guest Im talking to as the audience for my dialogue and their dialogue and think about the audience whos actively listening watching and participating live thats who the conversation is for And it almost framed it up as were on the same team
Everyone Has a Story to Tell
I love hosting because I get to facilitate other peoples stories versus my own If Im going to tell my own story I have my own mediums that I want to do that in That might be podcasting again for something like a single-person show But I use other mediums right now which are things that I naturally gravitate towards So instead I can hand the mic to somebody else and thats always an encouragement
Ask Questions That Bring Out the Story
Every episode needs to have a story Im still working out how to get the hook right I still havent mastered that I know that you need a hook as well And so I just start with general questions like all right this most recent one we did on how data creativity can drive demand and we got to set the basis for what data we are talking about and then you transition into it
Make Sure Your Podcast Has a Purpose
Managing that content I want to make sure that the content thats produced not only through the podcast but other places as well has a purpose And so I bring that up to my leadership because its not my final say in the management of the content Thats my strategists say And its my VP of demands say and that is something that theyve done really well Also that the content thats being produced by a company has a purpose versus an individual influencer or host who wants to make their own content
