A Marketers in Demand company

How to solve problems and educate your audience with a podcast featuring Pragya Mishra

Play Video

Episode Summary

Its not that common where you see podcasters start their own show with video content Typically podcasters start with the audio format and then pivot later to video But not Pragya Mishra Pragya is the Head of Marketing at SHIELD a company that offers valuable insights into LinkedIn analytics and helps you build your brand

In this episode of Recorded Content Justin Brown talks with Pragya about her first venture as a podcaster and uncovers how her podcast helped her land a dream job

The two discuss the specifics of getting started with a podcast Pragya describes how she didnt need a high-end camera or tripod for her first show And she uncovers the importance of video content

There is something more special about seeing the face of the person whos talking to you and the person whos responding says Pragya According to her video content fosters trust-building especially when you share it with your LinkedIn community

Tune in to this episode of Recorded Content to learn more about how Pragya aims to solve problems and educate her audience with the content she shares on LinkedIn

Guest Profile

Name: Pragya Mishra

What she does: Pragya is the Head of Marketing at SHIELD

Company: SHIELD

Noteworthy: Pragya started doing podcasts to solve the particular problem and educate the audience as much as possible For example one of her podcasts was about chatbots and she did it because she believed that people didnt know much about what they do

Key Insights

  • Pictures speak louder than words Videos speak louder than pictures For Pragya videos are more special than audio-only podcasts because they foster trust-building between the host and the guest and the audience There is something special about two people sitting down next to each other and discussing a topic because then it almost makes you feel like you are a part of that audience
  • It takes time to become a LinkedIn superstar Dont think that one LinkedIn post will make people recognize you According to Pragya it takes time to engage with your LinkedIn audience You start writing You write a post First you start with two posts a week then you get up to three posts a week then it becomes four or five then youre writing every day Finally after X months of consistently showing up you start seeing results
  • Its important to leave room for imagination It is essential not to reveal all details in the opening line if you want to get more people to see your video or read your text post However you can make it catchy Its important to leave some room for imagination with the opening line especially in a video because if theyre curious theyre going to stop and the video will autoplay
  • In LinkedIn video views are not the same as the views on a text post They are two different things

Episode Highlights


I think the biggest thing that I was trying to answer was that when you try to take the human out of the picture in a customer support role theres a lot that can go wrong and its not cool But the idea that there are humans who are building that conversation was what I wanted to bring up front

When I want to do things I start by wanting to solve a problem that I think exists even if its for a very few people And it wasnt about numbers

Since it was the first time I was doing anything on video it was more about the learning process So even with ten people I wouldnt have minded And so I did not have any expectations that I want to be the biggest podcaster in this space


If you are running and if you want to track your runs you usually get yourself a running watch or something Its the same way with SHIELD If youre a content creator and youre serious about creating content on LinkedIn what SHIELD does is gives you the ability to see the insights behind your data the data that your content is creating see how you grow with numbers through your content over a period of time what your top posts are how you can make the decisions on all of your content based on that etc So it does give you analytics for your LinkedIn content

Lets say youre a junior consultant in a consultancy and youre happy with your job You want to have your voice heard Then you are looking at trying to establish thought leadership In that case its important who the people who are looking at your content are With SHIELD you could use something like the audience demographics So you can hone in on the audience and then tune your content to fit the audience you want to attract


When youre a podcast host you come with authority And the authority that you get you get because youve been doing something consistently Youve been doing it for a while And because of that consistency today you get to a place where you have guests who are world-famous on your show So its not like you release one episode of something and suddenly youre going to be a superstar As with content on LinkedIn it takes time


You have to be right for the scroll stoppers People are scrolling whether its on their phone or their computers people are scrolling through the feed and suddenly they see something they like and they stop When its about a text post the opening line or the hook becomes very important So its super important to get people to stop and click on see more

Its so important that if in the video youre talking you have to have subtitles because nobodys consuming content on LinkedIn with the voice on And its even more annoying if youre listening to music while you work and then you see a video and you want to hear what the person is saying And if there are no subtitles you have to stop your music go back to all of that So its so crucial to have subtitles

The first few seconds of your video are as critical as the thumbnail So the thumbnail if its just a standard white text with white background with some text about Welcome to the webinar is not maybe that interesting So its about attracting attention the very first time someone looks at your content whether its video or text


We are already working on a very cool video series you can expect way more video content Our goal is to create a lot of content that can help people be better at learning from the insights that we see whether its video text polls or whatever So were trying to create a lot of educational content that can help people whether they use SHIELD or not

4 simple steps to launching your company's content series

step 1

Schedule a call with us

Book a call to get started. We’ll develop an understanding of your needs and set the foundation for your content strategy.

step 2

We'll discuss your requirements

Discuss your goals and requirements with our team to tailor a content solution that fits your business.

step 3

We'll scope out your ideal program

We’ll create a detailed plan outlining your ideal video series or podcast program, aligned with your objectives.

step 4

We'll build & execute your content plan

Our team will produce and manage your content, ensuring high-quality delivery and engagement across various channels.