How to write & launch a book for your SaaS or consulting business

14C7608F_45 - Camille Trent - Content Logistics - Diego Pineda - Quotecard 3

Episode Summary

Writing a book seems like a daunting task, and it definitely requires a lot of hard work and patience. But the sooner you start writing, the better you’ll eventually become.

In this episode of the Content Logistics podcast, our host Camille Trent welcomes Diego Pineda, an author and a content marketing manager at Dooly. Diego is also a published author with a rich portfolio of fiction and nonfiction books. Camille and Diego chat about why you need to write about frameworks, not ideas; testing your ideas online; and the importance of gaining insight into your audience.

Guest Profile

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Key Insights

Episode Highlights

Set a goal for your book

“You have to establish the goal that you have with your book. And I think, for business owners, of course, you want to promote your company and tell your story. But if you sell the solution for the market, I think it’s more credible than just saying, ‘Hey, buy this.'”

Question everything

“Sometimes what thought leaders do is they have to question everything. And I’ll give you an example. You take a best practice or a dogma in your industry, and you ask in what cases or what scenarios this would not be true. And let’s say one of the dogmas we have in sales and marketing is you have to be customer-centric, and I asked myself once, ‘Is there a moment, or is there a case when I shouldn’t be customer-centric?’ […] Those are ways to come up with new ideas and frameworks. It’s just trying to question everything and looking at what works and what doesn’t work and new solutions for the problems that your customers have.”

Test your ideas

“By the end of the day, you know if your book is going to resonate with people or not because you’ve already been testing your ideas, and the people who have given you feedback know what you’re working on, they know what you are talking about — your framework. And when your book comes out, they’re going to say, ‘Okay, I’m going to buy it,’ or, ‘I’m going to promote it because I know that your ideas are good.’ So it’s part of just building in public, doing marketing before you actually launch the product, and also creating new followership.”

There’s no right time for writing a book

“That’s the question of the chicken and the egg. So what comes first? And I think you can do it both ways. You can have a business, and then you write a book, and people help you promote the business, or you can write a book and build a business from the ideas in your book. And I would say that you can do it both ways.”

Just go for it

“There’s nothing to lose if you just start writing a book. I think we are just stuck in our minds, and I would tell people I wrote my first book when I was 15, and I was clueless. So if a clueless 15-year-old could do it, you probably can.”