Learn how employees can help grow your company’s podcast with Tristan Pelligrino

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Episode Summary

Today, practically everyone has at least one social media account, if not several. We share every detail of our lives, both personal and professional, on social media. Employees share information like company milestones, details of what they are working on, and other forms of company information. According to Statista, 91.9% of marketers in major companies are expected to use social media as part of their jobs in 2021.

But, companies aren’t getting as much as they can from the information shared out of their podcast. Usually, the host posts the link to a new episode when it goes live, and the company’s social channels broadcast it. But what about all the employees? One of the biggest marketing opportunities for companies is to involve their employees in the distribution of their podcast.

According to Tristan Pelligrino, Co-Founder of Motion, it’s not that employees don’t want to share content, they just don’t know how. In this episode of Recorded Content, Tristan and his Co-Founder Justin Brown discuss some ideas on how you can get your employees to create powerful and organic content related to the company’s podcast.

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Key Insights

“Companies have a huge opportunity to create unique content by pulling in the unique experiences from their own employees.”

Tristan Pelligrino



Episode Highlights

Share information about your podcast episodes earlier

Share information about your upcoming podcast interview before you even hit record to generate engagement with listeners. “Share the summary of a podcast episode before you bring on the guests. If you know you’re having a guest on your show, and you’ve prepared as a team, why don’t you share what you’re trying to get out of the interview beforehand? Then, if you assemble a post out of those ideas, you can create engagement by asking your audience what other questions they would like to ask your guests.

This is almost a precursor to the episode itself, and you’re creating this sense of community with the folks on your LinkedIn network or Twitter. They’re almost becoming a part of your show.”

Identify your biggest takeaways

Rather than just sharing the summary of the episode, employees can also include their biggest takeaway or what surprised them the most, which is probably different for each person in your company.

“If you listen to a 30- to 45-minute podcast episode , there’s probably one big thing that you were able to take away as a listener, and that might be different from someone else.

But if you can write that up, put that into a LinkedIn post, and then perhaps couple that with an asset, like a video or an image to reinforce the big takeaway that you had, that is a really good way to share a podcast episode.

I view a big surprise as something that may have changed your mind, or you went into the episode expecting one thing, and the guest or the host or some interaction during the conversation changed your mind or brought something new to the surface. So those are unique things that you can share in the form of a LinkedIn post or on any other social media platform.”

Share your favorite quotes from the conversation

“We hear a lot that as a copywriter or a marketer, you want to try and use the language that your customers use so that you can appear to be on the same page as folks. I think a podcast episode is a great opportunity to do that. A lot of branded podcasts bring on industry influencers, prospects, customers, and these people are using language that you can then use in your content. So you can take a quote that might be something that you learned, or that might just be a perspective on the industry, and then you can provide your perspective on that outlook.”

Encourage employees to tie in their own personal experiences

For the most unique and compelling content, ask your employees to share a personal experience related to something discussed in the podcast episode.

“This is a big opportunity for companies. Let’s say you pull out a trend that was discussed in a podcast episode, or perhaps you use a quote from the guest or the host during a podcast episode. Then, add a layer of your own experience to that before you share the post.

If you have 10 employees that add their own unique story to that podcast summary and they’re providing their own layer of experiences to reinforce this idea, you have 10 completely unique posts that are now getting shared on LinkedIn or Twitter or anywhere your employees are living or having conversations online.

You’re exponentially increasing not only the podcast episode content but also the value that’s contained, all within your organization.”