Episode Summary
In this episode of Recorded Content, host Ben Decowski sits down with Rob Ruscher, the host of On Camera On Brand. They delve into the nuances of podcast recording, comparing in-person and remote methods.
The duo discusses the unique benefits of in-person recording. It offers a personal touch and fosters better engagement. They also touch on the importance of planning for both recording methods. The conversation further explores the challenges of location selection, considering factors like noise and convenience.
The episode wraps up with insights on how live, in-person recording can help a podcast stand out. Ruscher shares his experience of creating buzz at industry events, turning the recording process into an engaging spectacle. This episode is a must-listen for anyone interested in the behind-the-scenes of podcasting.
Host Profile
Key Insights
- The Power of In-Person Recording. In-person recording brings a unique dynamic to podcasting. It fosters a more personal and engaging conversation, allowing personalities to shine through. Unlike remote recording, in-person sessions create a coffee shop-like atmosphere, making it easy for participants to forget about the cameras and lights and focus on the conversation. This intimate setting can lead to more authentic and engaging content, which can be a significant draw for listeners.
- The Importance of Planning and Location. Planning is crucial for in-person podcast recording. This includes selecting the right gear, ensuring good audio quality, and choosing an appropriate location. The location should not only look good but also be conducive to recording. Factors like noise from a nearby bus stop or train can disrupt the recording process. Therefore, it's essential to find a space that allows for a smooth recording process, even if it means compromising on aesthetics.
- Leveraging Live Recording to Stand Out. Live, in-person recording can help a podcast stand out. It offers an opportunity to create buzz, especially when recording at an event. For instance, setting up a podcast booth at an industry event can attract the target audience, generate interest, and keep the booth busy. This approach not only promotes the podcast but also creates a unique event within the event, adding an extra layer of engagement for attendees.
Episode Highlights
The Power of In-Person Recording
The episode begins with a discussion about the unique advantages of in-person podcast recording. Ben Decowski and Rob Ruscher discuss how recording in person can create a more personal and engaging atmosphere, similar to a coffee shop conversation. They note that this setting allows for better engagement and helps personalities shine through.
“There is as great a conversation as you can get on your computer with people and there’s all these, you know, barriers being removed. It doesn’t change this; like, I feel like we’re at a coffee shop.”
The Gear and Location
The conversation shifts to the technical aspects of in-person recording. They discuss the importance of good audio and the right gear, as well as the significance of location selection. The location should not only be aesthetically pleasing but also conducive to recording, free from disruptive noises.
“So, you know, that’s why we chose these microphones here. We just wanted the best sound. So using a podcast microphone, having it in the shot, and just not being afraid to say, this is a podcast.”
The Buzz of Live Recording
The podcast delves into the benefits of live recording at industry events. Ruscher shares his experience of setting up a podcast booth at an event, which created a buzz and attracted the target audience. He emphasizes the potential of live recording to create an event within an event.
“It’s like you can make your own event inside the event. And that’s what we did. I can’t tell you how many sales they made, but I can tell you that I’ve never seen booths that busy and with the right people.”
The Wrap Up
The episode concludes with Decowski thanking Ruscher for his insights. They reflect on the value of the discussion and the unique insights shared. This part of the podcast serves as a wrap-up and a farewell to the guest.
“Yeah, no, absolutely. I love it. Well Rob, thanks again for, you know, spending some time with me. I really appreciate it, and it was great having you on Recorded Content.”
