Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer.
But some podcast creators and marketers tend to get stuck in a rut and one way to get out of it is to change the format of your podcast.
In this episode of the Recorded Content podcast, our co-founder Tristan Pelligrino talks about the many different podcast formats that are popular right now and how they can help you freshen up your entire content strategy.
Podcast format #1: Industry expert conversation
“This is a show involving a single host and a guest. It’s a very common way to build a foundation for your company’s show, and this is where a host invites an expert from their industry to have a conversation. And this is where you uncover insights around how your guest overcame a specific challenge.”
Podcast format #2: Panel discussion or round table scenario
“The panel discussion podcast format is similar to the industry expert conversation. However, a host involves the perspectives of a few different guests. The purpose of this format is to capture stories from a few experts at the same time and perhaps, get the guests to interact with each other during the recording session.”
Podcast format #3: Internal conversation with your company’s subject matter experts
“One of the most common drawbacks of a standard interview show is that your company’s host doesn’t really get an opportunity to provide their own perspective unless they fit it in during the conversation. So unless the host is interjecting quite a bit, it can be a challenge for listeners or viewers to really get insights specifically from the company. But a conversation involving internal subject matter experts helps your company communicate its point of view.”
Podcast format #4: Solo story
“While guests and stories are key aspects of a podcast, listeners also come back because of the host. An interesting, engaging, and curious host can be the difference between a successful podcast and just another failed experiment. If you’re lucky enough to have a consistent, dedicated podcast host, consider the occasional solo episode.”
Podcast format #5: Reflection or remix episode
“Listeners love storytelling podcasts, and one of the main ways a company can build more storytelling within their branded podcasts is through a reflection or remixed episode format. The reflection format provides the host a chance to build a narrative around segments from older podcast episodes. By telling an overarching story and weaving in segments from previous episodes, the host can sell them a more dynamic story.”
Podcast format #6: Live event with a Q&A
“Using an event as a foundation for a podcast episode is also a good forcing function. If you’re spending all of this time building the event strategy and coordinating the event itself, then why not get more out of the content by sharing it with others in your community?”