Speak like a human, not like a marketer with Kyle Coleman

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Episode Summary

In this episode of Rep Your Brand, the host, Nick Bennett, talks to Kyle Coleman. Kyle leads the Growth team at Clari – a combination of sales development, growth marketing, and revenue enablement.

Kyle talks about the importance of building a personal brand. He believes personal brands have a positive impact on a company’s success as well. He also finds LinkedIn as the best platform for presenting himself. LinkedIn, as Kyle says, fits his business style, writing style, and target audience.

Successful people usually act like success is a Zero-Sum Game, Coleman states. They believe someone’s success must come at the expense of someone else’s. That’s not true, the guest explains. The whole point of success is sharing your story and helping others achieve it. It is also the projection of how far you have come and what else you can do to be even more successful.

Kyle and Nick mention another key to success, and that is personalization. Interlocutors conclude: hundreds of likes don’t matter. What matters is the impact you have on the people you interact with. If you’ve helped one person, you’ve done a tremendous job.

Guest Profile


Key Insights

“Posting on social helped me learn more. It just became this big feedback loop.”

Kyle Coleman

VP, Revenue Growth & Enablement


Episode Highlights

The Personal Brand Makes a Huge Impact on the Company

The personal brand is crucial for anyone on LinkedIn, Kyle explains, but it is also significant for the company. Companies should encourage their employees to build personal brands because it is beneficial for their businesses too. ”I don’t separate my brand from the Clari brand. Most of what I’m doing or the immediate impact that I can see anyway comes in the form of affecting event attendance and demo requests, and whatever it may be. So that’s one of the benefits I would say of having a brand, and that’s one of the reasons that it matters.”

Post About Things You Have Experience in and Some Semblance Of Expertise

”I always want to make sure that what I’m doing is posting about things that I have experience in and some semblance of expertise in. I hesitate to call myself an expert in anything ’cause there’s always something to learn. But the combination of experience and expertise is, I think, super important to put out meaningful content and put out content that you can stand behind to substantiate with your experiences or with data or with whatever it is.”

Kyle’s First Post on LinkedIn

Kyle’s first post on LinkedIn was about mentorship. It was a topic he was very interested in for quite some time. People will reach out, and they’ll ask: can we talk for 30 minutes? And they don’t contextualize it in any real way. And so I just posted something about the right way to ask for people to be mentors. You need them to understand who you are and what you’ve done, what you’re trying to do, and why you feel like that person you’re reaching out to is going to be a solid mentor for you.”

What Does Adding Value Mean?

A lot of people are successful, Kyle says. But most of them act like success is a zero-sum game. They believe your success comes at the expense of somebody else’s. That’s not the case, Kyle confirms. ”So, get over it, and share the tactics that work for you.
That’s what people want to hear. That’s what you want to hear from other people when you’re consuming content on podcasts or LinkedIn or whatever. I’m not going to be super secretive about what’s working, and neither should you.

If you’re a marketer, if you run a successful campaign or program or event or something like that, think about what made it successful and post about that. It is a useful exercise for a couple of reasons. One, because you’re helping other people. But two, because it forces you to be retrospective and do a real post-mortem on the types of programs you’re running and how you’re spending money and all those sorts of things.”

I Like to Be Pretty Thoughtful With the Posts I Write

Kyle is only active on LinkedIn. The platform fits his style of thinking, writing, and target audience. ”My target audience is mostly SDRs, salespeople, marketing people, and they’re most active on LinkedIn. I also like to be pretty thoughtful with the posts that I write. I’m a little bit different than some other content creators out there. I take a little bit more time to do a draft and final draft version of writing.”

Sources of Inspiration

Kyle finds inspiration in everyday interaction with his coworkers. He also likes to read other people’s content and comments on LinkedIn. ”I have the benefit of working with 15 SDRs who I get inspired from every day, in one way or another. Either inspired by the work that they’re doing, which truly is world-class. And then the other things I get from them are questions about how to approach time management or how to do some tactical sort of thing.”

How Does a Marketer Get Your Attention?

Aside from creating content, Kyle consumes content on LinkedIn. Things that draw his attention are related to topics he cares about or are meaningful for his company. ”A marketer gets my attention by having a real perspective on one of two things or both in a best-case scenario. The pains and challenges that I’m facing day-to-day or what our company is trying to accomplish from a strategic sort of standpoint and how their product or service can help us in service of that strategic initiative.”