As a marketer at a new company, you want to present yourself in the best possible light. And there are a lot of ways to showcase your expertise and stand out in your new role.
But one of the most beneficial ways to do it is to start your own podcast.
In this episode of the Recorded Content podcast, our Co-founder and host Tristan Pelligrino covers eight benefits you get from podcasting when you’re starting out in a new marketing role.
Use podcasting to reach out to your customers
“One of the biggest benefits of starting a podcast is having a reason to reach out to your customers and have real conversations with them. And as a newcomer to your organization, the business podcast provides a conduit between you and your company’s customers. It gives you the fast track to customer insights without having to set up a formal survey or another customer research project.”
Get influencers on your show
“One of the best ways to meet influencers is to start a podcast for your company. When you interview someone on your show, they’ll automatically view you as a peer. And when you produce a podcast episode with these types of professionals, it helps you solidify your own position within the industry. That’s how you grow your audience, grow your company’s audience, and build more brand awareness.”
Collaborate with your company’s partners
“Partnerships are a big part of any business that serves customers. And you need to get familiar with partners as soon as you can. With a podcast, you get the chance to collaborate with your company’s partners. Some of the most common ways to integrate partners in podcast episodes are through live events, roundtable discussions, or interviews.”
Use podcasting to position your company’s leaders as thought leaders
“Podcasting is also a very efficient way to collaborate with your company’s leadership to create audio, written, and video content. When you interview the leaders of your company on your show, they’ll get to know you and your work. And when you make good use of their time and then position them as a thought leader in the industry, you gain their respect.”
Demonstrate your skills without imposing your ideas
“Successful podcasters seek out insights from others and realize how it helps them as a marketer. Rather than pushing your own ideas right away, you get a chance to solicit feedback from others in your company and demonstrate how well you listen. The relationships you build in this process and with other team members can help you out down the line when you need different types of support for the marketing team.”
Prove yourself by delivering podcast episodes consistently
“You can also demonstrate your ability to deliver consistently. When you’re new to a job, it can be hard to prove yourself. You might not have a lot of past experience with your role, or you might be new to the industry. And many folks within the organization may not know the type of work you’ve done in the past or what you’re capable of. One way to prove yourself is to start a podcast and deliver episodes consistently.”
Improve your skills with podcasting
“If there’s a marketing skill you want to improve, chances are starting a podcast can help you get better. Identify what you want to work on for personal reasons, and then collaborate with others to launch the podcast.”
Build your personal brand
“The last benefit is that you can build your personal brand. Your personal brand is the way that people perceive you. It’s what makes you unique and sets you apart from other people in your field. Building a personal brand can mean you never have to apply for a job again. Producing a podcast for your company is a great way to build your personal brand.”