Episode Summary
In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work.
Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares insights into the timeline of production, from recording to editing, and the significance of setting clear deadlines. This structure, he believes, is crucial for efficiency and consistency in content delivery.
Lastly, Ben introduces listeners to essential tools that have been pivotal in his podcasting journey. He highlights Descript for its powerful editing capabilities and Frame.io for streamlined feedback collection. These tools, combined with a robust process, enable podcasters to produce quality content and manage their shows effectively.
Guest Profile
Liat Kozuch
Key Insights
The Power of Relationships in Podcasting.
The Power of Relationships in Podcasting.
Navigating Complex Sectors with Podcasting.
Hosting a podcast in complex sectors like AI and healthcare presents unique challenges and opportunities. Liat discusses how these areas, while complex, offer a wealth of topics for podcast episodes. However, she also acknowledges the need for careful consideration given the sensitive nature of healthcare. She highlights the importance of expert insights to navigate these complexities and provide valuable content for listeners.
The Role of Design in Podcast Success.
Liat underscores the significant impact of design on a podcast's success. She talks about the thought put into color schemes, icons, and layout, indicating that these elements can enhance the podcast's appeal. She also mentions the importance of considering the podcast's title for future marketing opportunities, suggesting that a well-chosen title can offer room for creative and witty marketing strategies.
Episode Highlights
The Role of AI in Podcasting Workflow
Liat Kozuch discusses the role of AI in her podcasting workflow. She uses Descript, an AI tool, to create transcripts and timestamps for her episodes. She also mentions the use of ChatGPT to generate timestamps and titles. However, she acknowledges the challenges, especially when dealing with long transcripts.
“Once I export that, I then upload it to Descript, which uses AI to create a transcript for me. Until not long ago, I would sit there and watch the actual episode once it’s edited to create timestamps.”
The Challenges of Being a Solo Podcaster
Liat shares the difficulties of being a solo podcaster. She highlights the extensive preparation required before each episode and the challenge of maintaining a consistent publishing schedule. She also shares her strategy for managing tasks using a sub-item template in monday.com.
“The hardest thing is like, just keeping up with the demanding timeline. One way for those who are still solo, and don’t have Motion yet, is I created this sub item plugin.”
The Decision to Work with an Agency
Liat talks about her decision to work with Motion, an agency, to help with podcasting. She mentions the benefits of repurposing content and how it’s a significant part of what Motion offers. However, she also acknowledges that she had to prove the concept first before getting the resources to work with an agency.
“I had a call with Justin and basically I was just building our field marketing department, so I didn’t really have a budget yet for our in-person events, virtual events, the podcast, it was really just like dabbling.”
The Importance of Listener Engagement
Liat emphasizes the importance of engaging with listeners and offering help to those starting their podcasting journey. She encourages people to reach out to her on LinkedIn for guidance, demonstrating her commitment to helping others avoid the pitfalls she encountered.
“Sure, so LinkedIn, of course, just shoot me a DM and I’d love to really, like, help, if you’re confused or just starting your way and you don’t want to fall into those holes that I fell into and wasted a lot of my time and a lot of frustration. I’d love to save you from that.”
