Three tiers of distribution for your company’s podcast with Tristan Pelligrino

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Episode Summary

Distribution is critical to the success of a branded podcast, but not many marketers prioritize it. So we decided to dedicate this episode to discussing the importance of a well-thought-out distribution plan and what it entails. 

Tune in to this episode of Recorded Content where Tristan (Motion’s Co-founder) discusses three content/podcast distribution phases your team can use.

Featured Co-Founder

Key Insights

Episode Highlights

The First Phase of Distribution: Repurpose and Break Down

”For every podcast episode, it helps to have a consistent process for repurposing. During the editing process, we have an entire list of assets we develop from a single video recording. 

Here’s what we create from every episode of Recorded Content. We have a full-length audio and video episode; this is considered the pillar content. We also have detailed show notes, short promotional videos, podcast trailers, custom thumbnails, episode art, social images, clean transcripts, and more.”

The Second Phase: Distribute Your Content Across Your Primary Channels

”This is what I like to call table stakes for your company’s show. Here are the steps we take with the shows we produce at Motion. 

We publish LinkedIn posts from the company page, a series of tweets or threads on Twitter from the company account, and a dedicated episode page on our website, including detailed show notes formatted for the design of each show. 

We upload the full-length audio on a podcast hosting platform and then distribute it to all major podcast directories, like Apple, Google, Stitcher, et cetera. And then we also upload the full-length version as a YouTube podcast.”

The Third Phase of Distribution: Enrich

”With enrichment, your company gets an opportunity to use content derived from the podcast episode in a lot of other places. […] 

We embed podcast videos and trailers within blog posts. We attach videos and social images to personal social posts on LinkedIn and create tweets and longer threads using quotes from a podcast episode. We share images and videos on Twitter. We also share information in emails with prospects and customers and in Slack channels or Facebook groups as well.”