Marketers across various industries have started to see the value of a well-rounded content strategy and podcasts. But many hosts look at creating and hosting a podcast as a transaction. Podcasts are way more than Q&A sessions; they are powerful tools for building relationships with guests and audiences. They are also a valuable source for various content pieces you can later distribute to different channels.
Therefore, marketers aspiring to bring additional value to their customers and take their podcasts to the next level must focus more on the conversation.
In this episode of Recorded Content, our host Tristan Pelligrino shares tips on how to make a conversation exciting for the audience, the host, and the guest. These include research, setting goals for the episode, and drafting an episode outline. While discussing the episode outline, Tristan explains the ABT framework.
Research Is Key to Crafting Better Questions
“When I see or hear a stale interview, I can tell it’s a result of little to no research. It seems the podcast host barely viewed the guest’s LinkedIn profile.
And what happens in these situations is that you end up going through everything podcast audiences have heard before, and your interview guests tell the same stories in the same way they’ve done countless times before. You’re not able to surface anything new.”
Identify the Goal of the Interview
“I like to identify a core problem or conflict to explore when I research. I try to align the experience of the guest with problems my audience may face. I then develop questions to help connect the guest’s experiences to the audience.
The research you do helps pique your interest in a guest. And a lot of times, I use research to build rapport in the earlier stages of an interview and to set the stage.”
Create an Outline
“The framework I typically use is called the ABT Framework. Park Howell, the host of the podcast ‘The Business of Story’ designed the ABT Narrative Framework. He took the elements of great long-form stories and boiled them down to a three-part framework: AND-BUT-THEREFORE.”