Your podcast can effectively drive your entire content marketing strategy. It helps build credibility and trust. And a podcast can attract new customers while retaining existing customers.
But what if you don’t have the people or the resources to start a podcast?
One of the ways you can get started with podcasting is to consider the benefits of podcast guest appearances. When you get your company’s leaders involved with guest appearances, you get a chance to highlight your company’s story. Your company’s leadership also gets a lot of other benefits as well. In this podcast episode, Tristan breaks down the primary benefits your company gets from implementing a podcast guesting strategy.
You Don’t Have to Host a Podcast to Make the Most of Podcasting
”You don’t have to spend hours making a video or recording audio. […] When you appear as a guest, all you need to do is show up to the recording session and have a genuine conversation. The rest is for the podcast host to deal with.”
As a Guest on a Podcast, You Can Ask for a Redo
”When you appear on a live webinar or a virtual event, you don’t get another take when you make a mistake. But when you appear as a guest on a podcast, you can overcome any missteps by asking for a redo. So while it may not feel like you have any control over the episode, you can ask for edits to remove mistakes or parts of the conversation you don’t like.”
When You Appear on a Podcast, Your Company Gets Free Promotion
”By serving as a guest on someone else’s podcast, you’re guaranteed to get your brand name in the ears of new listeners. And rather than interrupting someone’s feed or appearing in a YouTube pre-roll ad, you’re able to naturally talk about your company during the flow of a conversation.”