How to Engage Your B2B Audience with an Effective Podcast Intro and Outro Script

Most podcasts for businesses (and any other podcast for that matter) include an intro and an outro to connect with listeners. The intro serves as a quick way to begin the podcast and answers “what’s in it for me” for the listeners. On the other hand, the outro usually leads listeners to other relevant episodes and provides a way for the podcast to drive listeners to a next step – using a call-to-action. The primary objective of the intro and the outro is to simply entice listeners to keep going – whether it’s with the current episode or whether you’d like them to check out additional episodes from the show.

As a producer of a podcast, you have a blank canvas to work with and have complete creative freedom to design your intro or outro as you wish. In general, there are no official “rules” or guidelines for a podcast intro and outro – especially for podcasts designed for B2B organizations. And although it’s exciting to have complete control with what you say in your intro and outro script, we often find that clients need a framework – starting with just a blank piece of paper can be quite overwhelming. 

The next few sections will provide some recommendations on how to construct your podcast intro and outro scripts while also providing some great examples to use as a reference.

What's included in a podcast intro script?

An effective podcast intro is designed to get people interested and to encourage them to listen to the full episode. Within the intro, it’s your job to connect with the listeners and describe what they’ll get out of the episode. Here are a few questions podcast listeners may have about your show:
  • Are you going to teach me something? 
  • Will I hear from experts in a certain field? 
  • Will I get a sense of what’s trending in the industry? 
  • What unique insights can I get access to during the podcast episode?
  • Will I be able to apply anything shared in the podcast to my current role?
  • Is this podcast going to help me specifically, or is it for a broader audience?
  • Who are some of the common guests on the show?
Your podcast introduction script should address a lot of the main questions for the audience – in as short of a time as possible. You want to peak the interest of the audience and then get into the main portion of your episode as quickly as possible. We recommend that your podcast intro script is less than 30 seconds long (this would equate to less than 75 words) so you can get into your actual episode as soon as possible.  As you answer the typical questions an audience member may have, here’s a list of elements that should be included within your podcast intro:
  • Name of the podcast / show
  • Name and high-level information about the host (this could be your overall company, or a dedicated host within your organization)
  • Connection with the audience (who are the “typical listeners”?)
  • Objective of the show (what’s the purpose, tagline or overall description of the podcast)

What are some great examples of intro scripts for business podcasts?

Rework is brought to you by Basecamp. Basecamp is the all-in-one toolkit for working remotely. Remote work is especially challenging when stuff’s spread out across emails, file services, task managers, spreadsheets, chats and meetings. Things get lost. You don’t know where to look for stuff and people put the right information in the wrong place. But when it’s all together in Basecamp, you’ll see where everything is, understand what everyone’s working on, and know exactly where to put the next thing everyone needs to know about. Check it out for yourself at basecamp.com

You’re listening to Reach. A podcast created for professional bloggers to help you expand your reach and maximize your bottom line. I’m your host Val Geisler, fellow blogger and marketer at ConvertKit. Turning your blog from passion to profit as quickly as possible is the goal many bloggers have, but most of us are stuck wondering how to make that happen and we spin our wheels with new ideas and directions trying to make it work.

Hello and welcome to the Upgrade, the podcast from the team at Lifehacker where we help you improve your life. One week at a time. I’m Melissa Kirsch, Editor in Chief of Lifehacker, and I’m Alice Bradley, Lifehacker’s Deputy Editor…and today we’re catching up with the hilarious writer, Samantha Irby.

Welcome to the Startup Grind podcast. Startup Grid is the world’s largest independent startup community. Inspiring, educating, and connecting millions of entrepreneurs across the globe in partnership with Google for Startups. These are the stories of disruptors, innovators, and game-changers from the fastest high growth companies and venture capital firms in existence. Join us as we unpack the strategies of startups, learn from their mistakes, and grow together. There’s no time to wait. Let’s begin.

Welcome to the CRISPR revolution. This is CRISPR Cuts, a podcast dedicated to the world of genome engineering. Take a break and join us as we guide conversations with an expert CRISPR cast and chat about this cutting edge science.

The Tech Qualified podcast is dedicated to providing B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing. If you’re wondering how you can position your technology company as the choice in the marketplace, then follow along as we go on this journey together.

What’s included in a podcast outro script?

A podcast outro gives your organization an opportunity to continue the experience with the audience. During the podcast outro, you want to provide a call-to-action and encourage listeners to take another step with your company. As with any advertising medium, you have a lot of options available to you. Here are some effective ways to stay in sync with your podcast audience after they finish an episode:
  • Provide information on where the audience can get access to show notes (perhaps on your organization’s website or a dedicated microsite for the show)
  • Thank your sponsors for supporting the show (in the case with your company’s podcast, the “sponsor” may be your own organization)
  • Ask your listeners to subscribe to the podcast on specific platforms (Spotify, Apple podcasts, Stitcher, etc.)
  • Provide a unique landing page that gives access to premium content 
  • Present a unique offer such as a discount, trial or free consultation
  • Create excitement around other episodes within the show
  • Give listeners an indication of “when” other episodes are available (“tune in every Monday, Wednesday and Friday”)
As you conclude your show’s episode, it’s important to keep the outro short as well. We recommend keeping the outro around 30 seconds, too. However, if you can get the outro shorter…then do it! The main objective here is to present the call-to-action as clearly and as quickly as possible. When you write your outro script for your business podcast, there are a number of ways you could move the audience forward. But, here are a few elements you shouldn’t miss when you put your script together:
  • Summary of your episode and/your organization
  • Where to find more episodes (which platforms are used)
  • When new episodes are released
  • Link (used for a dedicated call-to-action)

What are some great examples of outro scripts for business podcasts?

Learn more about apps, workflows, and hardware. Subscribe at JBKnowledge.com or by texting contact at 66866. Thank you, Jim Greenly, our podcast producer, Kara Dalton, our creative producer, and our ad coordinator, Tish Delin. To listen to this show go to the website at thecontechcrew.com. This is the ConTech Crew signing out until next time. Enjoy the ride. Keep geeking out.

The J&J Innovation podcast is brought to you by Johnson & Johnson Innovation. For more information, you can find us at jnjinnovation.com. Special thanks to Ryan Flynn who was instrumental in making all of this happen. And Mike Riley, our executive sponsor.

If you like what you hear, please subscribe to Open for Business on Apple podcasts or wherever you listen and leave us a review. It really helps people find the show. I’m John Henry. Thanks for listening.

Grab our free action guide from this episode to help you impact your own reach today. Head to convertkit.com/reach or simply click the link provided right in your podcast player. And don’t forget, we’re wrapping things up after 20 action-packed and inspirational episodes so that you can get down to the work of putting all these tips into place in your own business. So now’s the time to get into action. It’s time to expand your reach. We’re so glad you started here. Thanks for listening.

And for our audience, thanks for listening as well. If you’re looking to generate engaging conversations with your ideal customers while also positioning your tech as the choice in the marketplace, then access Motion’s Ultimate Thought Leadership Course for B2B tech companies. The online course provides a complete step-by-step process required to establish a thought leadership program using a podcast or video series. Get free immediate access today by visiting motionagency.io/access

The benefits of an effective podcast intro and outro script

Remember, the purpose of your intro and outro is to keep the audience engaged. 

When writing the intro, you want to make sure that you are driving your audience to listen to the entire episode. So the intro should provide a short & sweet connection with the audience…in less than 30 seconds. 

When your episode ends, make sure you direct the audience to a “next step” to further the relationship. Provide ways for the audience to access other episodes or to get a compelling offer from your company. Once again, keep this piece to under 30 seconds…and get to the point quickly.

An effective intro and outro script builds your audience and creates a stronger connection with the show…and your brand. Good luck with your podcast and feel free to drop us a line if you have any questions!

The Tech Qualified podcast provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

Written by Tristan Pelligrino

Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the content marketing strategies of some of the most innovative B2B technology companies in the country. You can find him on LinkedIn and Facebook.

blog-write-for-motion

Want to Write for Us?

Do you have a unique perspective on marketing for B2B technology? Perhaps you have something in mind that will add value to the tech marketers reading our blog and working with us? We’re always looking for authors who can provide quality articles, resources and blog posts. Check out our guidelines and see if this is something that would be beneficial.

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.