Social networks have become part of everyday life, both personal and professional. And a strong personal brand on social media can help you a lot in your career. But not all companies are open to this type of promotion of their employees, even if it can be of great benefit to them. Fearing that employees will leave them one day, companies do not want to support them in their personal branding efforts and limit them in terms of the content they can publish.

Today, people use social media a lot, and the promotion of brands on social platforms has become an integral part of business. But many companies have a misconception about what it means to make social media work for them and fail to realize the importance of strong personal brands that can contribute to the company’s growth.