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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it’s crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.
In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it’s crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.
In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it’s crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.
In this On Camera On Brand episode, host Rob Ruscher sits down with Tristan Pelligrino, Co-Founder of Motion. They delve into the intricacies of podcast production, focusing on the importance of sound quality, especially in dynamic environments like trade shows or events. Tristan shares valuable insights on how to maintain audio consistency, suggesting the use of wireless lav mics for their versatility and convenience.
In this episode, host Erin Balsa welcomes special guest Jay Acunzo, a thought leader in the world of content creation. The conversation dives deep into the importance of personal connection and the power it wields in a content-saturated landscape. Jay emphasizes that building a strong, genuine bond with your audience surpasses the goal of being ‘the best’ in the field.
In this episode of Slice and Dice, Brett McGrath sits down with Andy Binkley, Co-founder of Tourial. They discuss the importance of building an audience, emphasizing the need to start now, regardless of company size or brand perception. Andy shares his insights, highlighting the discipline required and the tremendous payoffs that come with a dedicated audience.