Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.
Webinars have been in the marketing toolbox for quite a long time. And, if used appropriately, they can be used in every stage of your entire marketing funnel.
But most brands today don’t know how to set up an effective webinar strategy and give their audience exactly what they want. Marketers are instead relying upon antiquated tactics and are missing out on a big opportunity to connect with customers.
”People love to hear about failure just as much as success,” says our guest Scott Leese, the CEO and Founder of Scott Leese Consulting. It is a common belief that you have to present yourself in the best light on social media in order to grow your following. However, as Scott states, you’ll earn credibility only if you are true to your audience and, most importantly, yourself. Authenticity pays off; sharing your ups and downs and talking about fears creates a high-quality connection.
Being a VP of sales and managing multiple teams in Scott’s case meant taking care of each member and advocating equality. That’s why he is against creating fake images of ourselves, whether online or in the physical world.
Product-led content can be an essential part of your marketing strategy if you’re looking to build trustworthy and long-term relationships with your clients. And it’s the best way to present your product without coming off like a sales pitch. However, if you want to create high-quality product-led content, you’ll not only need a top-notch writer, you’ll also need someone who knows your product.
In this episode of Content Logistics, Fio Dossetto, the Editorial Lead at Wildbit, joins our host, Camille Trent, to discuss the secrets behind crafting product-led content. Fio starts by giving a pretty interesting explanation about what product-led content is and how it can benefit businesses.
There are many different ways to build a personal brand – from publishing social media posts to establishing yourself as a keynote speaker. However, there is one method that not many marketers use to its fullest potential – podcasts. So why and how have podcasts become one of the most powerful ways for building a personal brand?
“Podcasts give me access to people smarter than me,” says Ashley Levesque, the VP of Marketing at Banzai and the Host of SaaS Breakthrough Podcast. Ashley believes that podcasts help both marketers and brands learn about cutting-edge tactics through genuine conversations. Podcasts also enable hosts to meet many inspirational people and connect industry leaders with their audience.
You won’t see the benefits of content creation right away…it takes time. In this episode of Content Logistics, Alina Benny talks about her experience as a content lead at Nextiva and points out the most important steps every aspiring writer should take to succeed.
When someone has a considerable number of followers, people usually think, ”Oh, it’s easy for them.” However, all those followers didn’t appear overnight. Also, anyone can build a large community; it only depends on how determined you are. So, if you want to learn how, tune in to this latest episode of the Rep Your Brand podcast because our guest is Jared Robin, a Community-Led Evangelist.
Jared lost his job right before the pandemic hit, but it wasn’t a surprise for him. So, once he realized “the end was near,” he started connecting with people and building networks outside of his job. He became more active on LinkedIn, and soon after, the journey called RevGenius began. RevGenius is a community of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.
Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts so they can publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.