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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

Is being a thought leader and a subject matter expert the same? That is the question we ask every guest. Of course, opinions differ, but that makes the discussion even more exciting. Therefore, we’ll continue expanding on the topic. According to our guest today, a thought leader is an expert in their field that shares their experience with their specific community.
A partnership is a relationship between two or more companies who come together to provide even more value to their customers. There are different types of partnerships — strategic, channel, or technical — and they can have a significant impact on the business. Each such relationship plays a specific part in the company’s strategy and must be entered into after giving it a lot of thought.
Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyalty, and ultimately, sales.