Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

Thought leadership is a play for relevance, says our guest. But standing out in a highly competitive space such as B2B is a tricky endeavor. Therefore, company executives and field experts must acknowledge that becoming a thought leader is a marathon, not a sprint. And for those who are change-averse, it is better to reconsider their desire to become one.
Creating unique content becomes challenging as the business climate and customers’ knowledge and preferences change. But, as we established a while ago, we don’t expect content creators to reinvent the wheel. Instead, an occasional walk down your blog’s ”memory lane” helps reintroduce old topics, analyze their current performance, and determine where change is necessary.