Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.
SquadCast, the remote interview recording software used by podcasters in 130+ countries, added video recording capabilities to the platform in February 2021 — fulfilling a frequent customer request.
But it wasn’t until the SquadCast team fully understood how video recording could help podcasters that they decided to add it as a product feature, SquadCast Co-founder Zachariah Moreno explains on this episode of Recorded Content.
Dan Daron of Searchspring links an improved e-commerce customer experience directly to a company’s bottom line. Merchandising and improved search solutions are important to this improved customer experience, whether the company is a retailer, brand, or B2B wholesaler or SAAS company.
“If a customer can’t find the products that they’re looking for, you’ve basically lost them. They have, little to no attention span these days,” says Dan.
As a marketer and a creator, you know creativity is essential in this industry. But what you might not know: You could be thinking about creativity all wrong.
Now, that sounds a little oxymoronic. Isn’t creativity all about not having boundaries? Thinking big? Creating that “wow, genius” viral moment?
Jay Acunzo begs to differ.
The award-winning podcast host, global keynote speaker and author firmly believes creativity is less about coming up with sporadic, disruptive ideas and is instead something that should occur consistently on a more micro level. Spoiler: Putting processes in place to help you harness your creativity is key.
Stephanie Cox, VP, Sales and Marketing at Lumavate talks with Tristan Pelligrino about her journey through the world of marketing. She reflects on the challenges of making her opinions and ideas heard and accepted by management, and talks about her experiences with launching and running her very own podcast at Lumavate.
Lindsay Tjepkema has spent her career in marketing, usually on branded content and improving customer experiences. She wanted to broaden her reach and explored using audio content as a content marketing strategy. However, in her previous role at a technology company, she found that the technology for marketing with the spoken word was pretty deficient.
While many pieces of the puzzle existed for podcasting, nothing existed to pull all the pieces together. Lindsay wanted to create a new way of using the podcast as part of a content marketing strategy. Thus, Casted was born.
According to Aashish Dhamdhere, optimizing customer experience is at the core of every marketer’s goal. Any interaction should add value to the company. Companies need to have a clear sense of their brand projections to ensure that they give customers the right impressions. Aashish Dhamdhere emphasizes that the number one driver of business decisions is how customers respond and interact with the products. A close second is the support and education provided by the company to the customers. Deliver content in a variety of formats. The goal is to find what works for the company. Options include webinars, question and answer sessions, and conferences.
Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand gen and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts within 21 days, so they publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.