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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

Episode 208: Creating a Solid Marketing Foundation Featuring Lisa Bonanno of Knowland

During this episode of Tech Qualified Podcast, we talk with Lisa Bonanno, Vice President of Marketing at Knowland, a provider of best-in-class sales solutions to expand the group sales process with the largest sources of meetings market intelligence data. Lisa Bonanno talks about the marketing infrastructure she helped to implement when she arrived at...
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Episode 207: Establishing Thought Leadership for BigB to BigB Technology Marketing Featuring Richard Donaldson

During this episode of Tech Qualified Podcast, we talk with Richard Donaldson, Founding Member and Vice President of Product Management and Marketing at Requis, a company that allows enterprises to buy, manage, and sell assets. Richard Donaldson talks about the inception of Requis, describes changes in supply chain processes and technology, how supply chain...
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Episode 206: The Importance of Trust in Selling a New Security Technology with Glen Gulyas

During this episode of Tech Qualified Podcast, we talk with Glen Gulyas, the CEO and Co-Founder of Onclave Networks.  A veteran in the tech business, Glen has been in IT work since 1988, working for one of Microsoft's first partners. He's spent some time in consulting, other software companies, and ultimately starting Onclave Networks. ...
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Episode 205: Driving Content with Intent featuring Tukan Das from LeadSift

During this episode of Tech Qualified Podcast, we talk with Tukan Das, Co-Founder and CEO of LeadSift, a provider of sales intelligence that combines comprehensive data with actionable insights to sift through public data to identify buying intent of customers for companies. Tukan Das discusses how LeadSift was started, the value proposition that LeadSift...
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Episode 204: B2B Content Marketing and Authentic Testimonials with Tyler Gillespie

During this episode of Tech Qualified Podcast, we talk with Tyler Gillespie, Thinking Time Chief of Proofreading Pros and Applause Lab. Proofreading Pros is a human-powered editing service in Google Docs and Applause Lab is a done-for-you video testimonial service for B2B SaaS companies. Tyler Gillespie shares how both Proofreading Pros and Applause Lab...
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discover why your content
marketing is struggling

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The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.