Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.
Startups are built for fast and consistent growth, and everything you do must be planned.
But sometimes, it’s hard to adapt to the changes that happen pretty quickly in a startup. For example, it happens that you need to hire 50 people at once and adding so many people to your team can lead to chaos.
Social networks have become part of everyday life, both personal and professional. And a strong personal brand on social media can help you a lot in your career.
But not all companies are open to this type of promotion of their employees, even if it can be of great benefit to them. Fearing that employees will leave them one day, companies do not want to support them in their personal branding efforts and limit them in terms of the content they can publish.
Companies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thinks out of the box.
Today, people use social media a lot, and the promotion of brands on social platforms has become an integral part of business.
But many companies have a misconception about what it means to make social media work for them and fail to realize the importance of strong personal brands that can contribute to the company’s growth.
Enablement-related roles are growing in popularity, and people are increasingly becoming interested in the field. But, not many know what this role involves and the requirements you must meet to land it.
Therefore, it is critical to familiarize yourself with those who have already paved the way to becoming enablement professionals by helping others reach their career goals.
Being a salesperson is an emotional rollercoaster. And when things don’t go your way, or you struggle to make a sale, you will be tempted to ponder on whether you’re really cut out for a career in sales.
Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts so they can publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.