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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

June 28, 2022
Social networks have become part of everyday life, both personal and professional. And a strong personal brand on social media can help you a lot in your career. But not all companies are open to this type of promotion of their employees, even if it can be of great benefit to them. Fearing that employees will leave them one day, companies do not want to support them in their personal branding efforts and limit them in terms of the content they can publish.
June 22, 2022
Companies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thinks out of the box.
June 21, 2022
Today, people use social media a lot, and the promotion of brands on social platforms has become an integral part of business. But many companies have a misconception about what it means to make social media work for them and fail to realize the importance of strong personal brands that can contribute to the company’s growth.