Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.
Product-led SEO is a next-level SEO strategy that can help companies attract a larger audience and add more visibility to their products. And it is a pretty efficient technique that focuses more on revenue instead of rankings. After all, that’s what SEO is all about.
But product-led SEO doesn’t work for everyone. So, instead of investing in product-led SEO, local businesses should stick with Google My Business profiles and Yelp pages since these channels can help owners attract the right audience more efficiently.
Personal branding continues to be a big topic in 2022, and anyone aspiring to grow professionally should consider building a personal brand. But few companies see the value that personal branding could bring to their specific business.
Therefore, it is the job of marketing professionals, especially those who have already built an extensive community on channels, such as LinkedIn, to spread the word about personal branding and educate business owners about its importance.
If you want your company to grow, you need to have a strong online presence. In order to do so, you need a well-thought-out content strategy. But creating a plan that drives success includes having a team of professionals experienced in connecting with your ideal customer across different platforms.
We all use email as the primary channel for business communication, but many now believe email is not an effective way to connect with your audience. However, most people are subscribed to at least one newsletter and it’s still a marketing tool worth considering.
Building a personal brand goes beyond establishing a social presence or being active on social media. Personal branding is more about credibility and reputation, and these concepts should not be underestimated by individuals seeking fruitful careers or profitable opportunities.
But what is the secret to successful personal branding?
Building an online presence involves identifying your ideal customer, creating appealing content, and hanging out where your audience is located. But, that is easier said than done because many companies, especially B2B, question whether they should be using platforms such as TikTok.
So, for all the B2B marketers out there, our guest Stephen Pope has some pretty valuable advice. First, don’t overthink it. If you are on TikTok, so are your customers, for sure. Second, TikTok is not just about people dancing. Yes, it revolves around entertainment, but who says entertaining content cannot be educational or motivational?
The term “personal brand” certainly has many definitions. And every marketer has a different perspective on what building a personal brand should look like. While some define it as the way you promote yourself, others describe it as a combination of a person’s interests, beliefs, and skills.
But one thing is certain — a personal brand is about who we are and how we manage ourselves in front of people. Building a personal brand is often associated with a social media presence and many question whether it can help us achieve our goals or make it more difficult.
Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts so they can publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.