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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

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25 Expert Quotes About Thought Leadership

In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it’s crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.
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How to Build Quality Content into a Velocity SEO Workflow

In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it’s crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.
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Online Presence: The First Step in Thought Leadership with Rusty Shelton

In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it’s crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.
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The Art of Podcasting: Sound, Space, and Lighting with Tristan Pelligrino

In this On Camera On Brand episode, host Rob Ruscher sits down with Tristan Pelligrino, Co-Founder of Motion. They delve into the intricacies of podcast production, focusing on the importance of sound quality, especially in dynamic environments like trade shows or events. Tristan shares valuable insights on how to maintain audio consistency, suggesting the use of wireless lav mics for their versatility and convenience.
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How Marketers Can Resonate Deeper with Their Audience with Jay Acunzo

In this episode, host Erin Balsa welcomes special guest Jay Acunzo, a thought leader in the world of content creation. The conversation dives deep into the importance of personal connection and the power it wields in a content-saturated landscape. Jay emphasizes that building a strong, genuine bond with your audience surpasses the goal of being ‘the best’ in the field.
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Tourial’s Take: The Power of Owned Audiences with Andy Binkley

In this episode of Slice and Dice, Brett McGrath sits down with Andy Binkley, Co-founder of Tourial. They discuss the importance of building an audience, emphasizing the need to start now, regardless of company size or brand perception. Andy shares his insights, highlighting the discipline required and the tremendous payoffs that come with a dedicated audience.
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Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts so they can publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.

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