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Tech Qualified provides B2B technology marketers with access to real world case studies and best practices. We interview industry leaders to uncover what is working in the world of B2B technology marketing.

June 9, 2021
A strong community is a key element of every successful business. However, building it is a complex and emotionally challenging process that requires a well-thought-out strategy. In today’s episode of the Companies & Communities podcast, David Spinks, the co-founder of CMX and VP of community at Bevy, joins our host Chantelle Marcelle to share some interesting insights from the field and discuss the difference between social media and community.
June 8, 2021
In this episode of Rep Your Brand, Nick Bennett talks to Steve Lamar, the founder of PromoPrep. PromoPrep is a planning tool designed to assist marketing teams when it comes to calendars and scheduling campaigns.The two discuss Steve’s past experiences when working for a marketing agency and identify what led him to quit and turn his passion into a full-time job. Steve Lamar thinks that creating your own brand and running a business can really improve your life, but only if you’re prepared to get out there and give your best. Promoting the brand via social media platforms can help a lot, but Steve thinks that communication and honesty with others are much more important. Having a mentor is also one of the recommendations Steve breaks down. He also points out that if you make a commitment to deeply observing other professionals, it can improve your own business and help you build both personal and professional relationships.
May 27, 2021
Building a community is not only about building it. It is about nurturing it, giving it love, and growing it like a garden. The goal of a valuable community is to thrive – but how do we know it is surrounded by a healthy environment in which it can actually thrive and grow? In this episode of Companies & Communities, Rosie Sherry, a Community Leader at Orbit and owner of Rosieland, discusses her experience with building communities online.
May 26, 2021
In this episode of the Rep Your Brand podcast, MK Getler, Head of Marketing at Alyce, joins host, Nick Bennett, to discuss the importance of building a personal brand. According to MK, a personal brand is your point of view. It is a point of view at this particular moment in time. It can change and grow as you grow on a personal and professional level.
May 11, 2021
What is the secret to building a strong brand? The secret is that there are no secrets! A powerful personal brand is a result of hard work, patience, and you guessed it – being yourself! Or, as our guest likes to say, “Don’t be afraid to have strong opinions.” Justin Welsh, the founder of JW Strategic Advisory, joins Nick Bennett to share the lessons he’s learned on his solopreneur journey. Over the last decade, Justin’s helped build two $50M+ ARR companies, teams of 150+ people, and has helped raise over $300M in venture capital. Then, in 2019 he burned out and decided to start working for himself. Today, he runs an advisory firm, creates digital products, and writes about all things entrepreneurship.