In a recent episode of Recorded Content, host Ben Decowski dives into the intriguing conversation about AI and content creation with David Salib, the CEO and co-founder of Momento.
Momento is an AI-powered content marketing platform designed to produce high-quality content for SEO and social media.
The duo brings a fresh perspective on how the platform can help podcast creators and marketing agencies market their content more effectively, reaching new potential listeners. By identifying important parts of the conversation in the podcast, AI can help you:
- Produce short forms of content ideal for platforms like Instagram
- Produce longer videos that can be posted on YouTube
- Generate show notes
- Help you come up with titles
- Provide you with interview questions
- Write a blog summary from the provided content
Momento helps with all of this so that the creators can use their time more efficiently.
Furthermore, Ben and David also discuss the difference between AI that generates content and AI that selects content. We also hear about people’s worries regarding using AI in this industry and Davids’s opinion on how AI will always need a human touch for creation.
The Evolution of AI in Content Creation
The rise of AI has been more than evident in many industries across the globe. From healthcare to finance, the influence of AI is undeniable. Why? It makes tasks simple and gives us more efficiency. It helps with tasks that are repetitive and can analyze large amounts of data quickly.
But how can it help with content creation, and why did Momento come to life? David explains that his idea to create this platform came from his love for listening to podcasts and trying to share them with people around him. However, he noticed a challenge.
With thousands of podcasts emerging daily, people often need more time to put towards something they are not sure they will like. Most of us listen to podcasts in little segments of our lives, like driving and cooking, and we are more likely to resort to old favorites that try something unfamiliar.
In the saturated industry of podcasts, creators must find ways to stand out and attract new listeners. But there are other problems they have. Aside from setting the podcast interview, writing the script, recording, and editing, creators must ensure that this content finds a way to be discovered. Many of them sometimes get discouraged, as this requires more time and knowledge of marketing. Creating quality content and pushing it into the world is really hard work.
This is where Momento comes in to help. The platform uses the power of AI to bridge the gap between creators and listeners. How? It effectively cuts down the time creators spend on repurposing and extracting content from their podcasts.
With the help of AI, they can quickly:
- Produce show notes
- Create episode highlights
- Help with creating blog posts for their website.
The technology behind Momento also provides help with shorter forms of content, which allow creators to reach their audience on social media, such as Instagram and YouTube.
The Power of Short-Form Content
During their talk, Daving and Ben get into the importance of reaching an audience on platforms that they frequently use. It all comes down to visibility. People spend a lot of free time on platforms like Instagram and TikTok. They are the new place for discovering content, news, music, and tv shows. They are also a place where people can recommend things to each other and have a conversation about something they discovered. Precisely for that reason, content creators need to know how best to use social media in order to attract a target audience for their podcasts.
It’s all about grabbing attention fast. How? With short-form content. People love quick bites of content. They scroll Instagram during short breaks. They watch a TikTok clip between tasks. The reality is that oftentimes, people see a funny moment from a long video on TikTok. Once they have seen it, there is a possibility that they will jump to YouTube to watch the whole thing. Still, more often than not, they will leave it for later.
What creators do while sharing short content is make themselves familiar to the audience and create trust and interest with them.
In this episode, David takes Joe Rogan as an example of a successful creator who very often uses short content to shine a light on his work. And anyone who has spent any time on social media has seen at least one video of his. That is the true power of short content. It will spark an interest in people so that they can go and listen to the whole episode once they have a little time. They will also know your work and your face/voice and will more likely reach for your podcasts next time they need to choose something to listen to.
The Two Faces of AI: Creation vs. Selection
Further in their conversation, David and Ben talk about the two faces of AI. They make the difference between two different tools:
- AI that creates content
- and AI that picks out content.
The first kind of AI can help produce and create new content for your podcast. For example, it can generate a draft of show notes or create a rough script for your latest episode. It is here to make sure that you can get to the creative part faster. The second type of AI helps you choose and curate from the existing content. Think of it as filtering and recommending pieces from a wide range of available information. For podcasters, this might be highlighting popular topics or suggesting segments of past episodes that resonate well with listeners.
Both of these types of artificial intelligence have their own challenges and benefits. The tool we can use for the creation of content can never give us something that will replace human tone. It might keep things at the surface level without going in deep. But, it can provide us with information quicker, so that we can write it ourselves without losing time. The AI that selects content shows us what we already know and believe instead of giving us new information. Still, it will take us where we want to more efficiently and help us with our tasks.
We can help ourselves as creators as we focus on these benefits of using AI:
- Quick access to information
- Faster content production
- Uniform content style
- Adaptability to various content needs
Talking about Momento, David explains how it uses both these AI features to help creators. With the creating side of the tool, podcasters can get outlines and ideas quickly as they prepare for their new vision. By generating content, podcasters can be relieved of actions such as transcription. Simultaneously, Momento helps with choosing the most exciting points of the conversation, which will help generate more audience for the podcast. Regardless of the advanced AI capabilities, the company stresses the importance of human review before any content is finished.
With this approach, they can combat some of the common concerns that we all have when it comes to using AI in the creation industry.
The Impact of AI on Podcasting's Future
We have all heard about the concerts of AI-generated content sounding too artificial and lacking the genuine human touch that is the essence of podcasts. While every creator struggles to find their voice and best represent themselves through their creation, the fear of an AI bot tarnishing that authenticity is real.
Ben asks a fair question. When AI creates our content, does it manage to capture the unique nuances, the quirks, the unscripted moments of laughter, or the sudden pauses of reflection? Can an algorithm really emulate the raw, unfiltered emotion a creator brings to the table? These are questions many in the industry grapple with.
Yet, as the discussion progressed, an essential understanding emerged. AI, in the grand scheme of things, is just a tool – an incredibly powerful one, but a tool nonetheless. Its role is to assist in taking over the tedious, repetitive tasks that can slow down the content creation process. Transcribing a two-hour-long episode? Done in minutes. Generating a rough outline for show notes? Consider it done. But the essence, the final touch, the magic? That’s all human.
And this is where Momento shines, as David explains. They offer the possibility of customization and flexibility you, as a creator, can have.
- Momento offers a variety of writing styles. Choose the one that feels right for your podcast.
- Adjust the AI’s output to match your style. Your personal touch makes all the difference.
- The more you work with the AI, the better it understands you. It’s a partnership; the AI adapts to your edits and preferences.
- Share your favorite podcast summaries or previous writings. It helps the AI get a feel for your style.
- Want shorter or more formal content? Set your preferences, and Momento’s got you covered.
Using this tool, you can choose between a few different “personalities” or AI writing styles. All of the customization options come from the understanding that not everyone writes in the same manner, and not all podcasts have the exact writing needs. Momento wishes to fulfill everyone’s needs, so the AI has the potential to learn about your exact writing style the more you interact with them, and you can find exactly the style you need.
The company’s approach is not about replacing the human element but amplifying it. Momento uses AI to simply make the process faster, handling tasks that are time-consuming. Yet, it recognizes the irreplaceable value of human input. Before any content gets a final stamp of approval, it undergoes human review.
Overcoming Hesitations with AI: Quality and Brand Voice
Talking about the impact AI can have on podcasts in the future, David mentions that this tool can help anywhere from ideation to distribution. This would mean it can be a great tool to use for creating questions, potentially editing episodes, and helping distribute them across platforms. The focus would be on tasks that don’t replace the human element in podcast creation but speed up other processes. Another thing that David points out here is that by using AI tools like Momento, creators can achieve scale and consistency.
Since there are always people who talk about robots replacing humans, the duo in this episode briefly touches upon the idea of AI hosts and synthetic content creation. As no one knows where artificial intelligence will be taken in the future, this can be a possibility. Still, the guest of the podcast posed a question on how we, the people, would react to it.
As David points out, Momento and other AI tools are here to automate some of the “busy work” associated with content creation and distribution and not replace the human touch in creation. With these tools, creators can focus more time on creativity and ideas while using AI for help.
While AI tools can get users closer to their goals, humans will always remain essential in the review process. Otherwise, all content we get would be unnatural and would lose the spark we try to convey.
As he said: “the thinking you do before you use the tool is the most valuable effort“.
The undeniable role of AI in shaping the future of podcasting
In this episode of Recorded Content, Ben Decowski and David Salib show the undeniable influence of AI on podcasting.
As the medium evolves, it becomes clear that AI’s role isn’t just an addition—it’s pivotal. For many podcasters, tools like Momento are becoming essential, as they help speed up the process of distributing and discovering content.
Embracing this technology is about amplifying human creativity and gaining more time to focus on your work. It’s a call to action for all creators: Step into the future with AI as your ally. Let the episode be a beacon for all: Dive deep, harness AI, and elevate your podcasting journey.
Written by Tristan Pelligrino
Tristan Pelligrino is the Co-Founder of Motion. He’s a serial entrepreneur who started his career as a consultant with large IT companies such as PwC, IBM and Oracle. After getting his MBA, he started and grew one of the fastest video production companies in the country – which was listed on the Inc. 5000. Tristan now enjoys leading the content marketing strategies of some of the most innovative B2B technology companies in the country. You can find him on LinkedIn and Facebook.