https://youtu.be/WvYzfUoO96w?si=Q_d8N027JFIrTltS Your next campaign is hiding in a conversation you already had—an interview with a customer, a product demo, a team brainstorm. These conversations are…
Your company’s best insights are often trapped in meetings and decks. A podcast turns that expertise into content that builds brand authority, supports sales, and…
Video is no longer a nice-to-have in B2B. It’s how your prospects learn, how your brand builds trust, and how your subject matter experts get…
Plenty of B2B marketing teams have launched company podcasts with high hopes, only to watch them stall after a few episodes. The interviews were solid….
In a recent episode of Recorded Content, host Ben Decowski dives into the intriguing conversation about AI and content creation with David Salib, the CEO…
Many branded podcasts experience ‘podfade’ — a scenario where your company’s show fades away after about seven or eight episodes. There are many reasons branded…
I believe anyone with deep expertise can be a thought leader. But with so much noise and competition in the marketplace, it can be challenging…
During the sales cycle, people often ask me what specific podcast metrics a company should consider. Here are a few questions that come up during…
Are you thinking of launching a podcast for your company? If so, pricing is probably on your mind. And if you’re on a small, scrappy…
To start a podcast, you have to jump through a lot of hoops. You must figure out your niche, develop a theme statement, create a…
We drink our own kool aid. And eat our own dog food (did you know we have Microsoft to blame for this saying?).
So go ahead & check out our own Recorded Content. It’s a show for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.
Marketers are constantly under pressure to deliver. And it’s hard to keep up with changes in the industry while focusing on driving revenue.
So that’s why we’ve built a collection of shows – all designed to help you grow personally and professionally.
