B2B Content Tips
Hosted by Baylee Gunnell
Creating content for long, complex sales cycles isn’t easy—especially when you’re working with a small team and big expectations.
In each video episode, we share practical, no-fluff advice to help scrappy marketing teams make the most of their video and podcast channels. From repurposing smarter to tackling common production roadblocks, we break down the tactics that actually work.
If you’re looking for expert insights and real solutions to the stuff that slows you down—you’re in the right place.
Creating effective B2B video content doesn’t require expensive equipment, a studio, or a full production team. The key is to focus on authenticity over perfection, using the tools and people you already have.
Creating a great webinar or blog post takes time. But too often, it disappears after one or two posts. In this episode, Baylee Gunnell breaks down the top three mistakes marketers make when repurposing long-form content—and how to fix them.
Most B2B podcasts fail by episode three—and it’s usually because of three common mistakes: focusing too much on the company, chasing vanity metrics, and waiting for perfect conditions before launching.
What if one interview could power your entire content calendar? In this video, Baylee Gunnell breaks down her step-by-step system for turning a single 30-minute conversation into over 20 pieces of content.
Most podcasters overcomplicate the guest booking process. In this episode of Content Logistics, Baylee Gunnell from Motion shares a simple, repeatable system for finding the right guests—no large network required.
Most podcasters overcomplicate the guest booking process. In this episode of Content Logistics, Baylee Gunnell from Motion shares a simple, repeatable system for finding the right guests—no large network required.