I ran a video agency for over a decade. But when I decided to start a podcast for the first time, I didn’t know where to begin.
And if you’re a marketer on a small, scrappy team, you might be in the same position. Podcasting probably isn’t a part of your core set of skills. Instead, I’m guessing you come from a background in content marketing, paid advertising, demand generation, or a handful of other disciplines. And if you’re tasked to start a podcast, it’s unfamiliar territory.