Get the most from your company's podcast.

Remote podcasting tips

Remote podcast recording: The secret to accessing the best podcast guests

One of the main aspects of creating a branded podcast involves interviews. It’s a situation where the host of your company’s podcast interviews subject matter experts (internal or external), industry influencers, prospects, and customers.

But with this range of guests, it’s impossible to coordinate in-person recordings each time. And that’s why remote podcast recording is a key ingredient to running a successful podcast for your company.

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Podcast strategy

How to craft better podcast interview questions for your company’s show

A lot of marketers are starting podcasts and that’s great. It creates a content marketing flywheel for your company’s brand and you get to make deeper personal connections.

But most marketers don’t focus on the conversation. Instead, the hosts of branded podcasts treat a podcast recording session as a transaction. As a result, episodes start to feel calculated. It’s almost as if the host turned a natural conversation into something Siri would yell out of your iPhone speaker.

If you want to have an interesting conversation and create podcast episodes your customers love, it’s important to focus on the questions you ask during an interview.

In this article, we’ll cover the importance of research and how to craft better podcast questions for your company’s show.

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Podcast strategy

Why blogs vs. podcasts? Use your podcast to power your company’s blog.

Blogs and podcasts are both powerful marketing tools for B2B SaaS companies. And while company blogs have been around for a long time, podcasting has quickly become one of the most popular ways for people to consume content. There’s something for everyone, whether you’re looking for education, entertainment, or simply an escape from reality.

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Podcast strategy

Solo podcast episodes: Take a break from interviews and share your own perspectives

A podcast allows you to use genuine conversations to create content for your company. Interviews help capture the expertise of industry leaders and these conversations can even power your company’s entire content marketing flywheel.

But sometimes it’s hard to share your company’s point of view if your show mostly relies only on an interview podcast format. 

A solo podcast episode format breaks away from the standard interview podcast approach and gives the microphone to one person.

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Podcast strategy

Get creative & stand out with these 6 video podcast formats

A podcast can power your company’s entire content marketing strategy. And it can serve as the connected tissue between your audio, written, and video content. 

But a lot of marketers get stuck in a rut with one podcast format. They don’t explore different types of podcasts. And they lose interest because the show feels too routine.

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Podcast strategy

YouTube podcasts: Go beyond audio and create a show for your ideal customer

A podcast is a great way to share information with your customers. And it helps showcase the expertise within your organization.

But a podcast is not just an audio channel.

When you create a show, your company can reach customers on Youtube, engage more customers on social media, and enrich existing written content. Take one genuine conversation and build an entire content marketing flywheel. 

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