Content Marketing Insights
for B2B Technology Companies

Content Marketing Insights

Podcasts are the New Normal in B2B Marketing

Podcasting in B2B is new. That’s okay. New is good. But sometimes, especially when times are tough and money is scarce, new can be scary.

Ever since the global crisis began, we’ve watched company after company turn to two major outlets as their alternative to in-person events: Webinars and Virtual Events.

While these mediums are great and have a rightful claim to being in the conversation, there is one being left out only because it’s new in B2B: Podcasting.

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Content Marketing Insights

4 Biggest Reasons to Start a B2B Podcast

Podcasts have become a powerful marketing tool for B2B brands, with businesses spending close to $500 million on advertising during them.

And it works. Brands choosing to promote their products on business podcasts see a 14 percent increase in purchase intent (on average).

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Content Marketing Best Practices

How to Use Video Content Within Your B2B Event Strategy

Planning a B2B event takes time, commitment, and serious strategizing. After all, whether it’s a conference, expo, creative workshop, VIP dinner, or a trade show, a B2B event is an invaluable way to network and create important connections.

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The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.