“My ICP won’t come on a podcast.”

It’s something we hear regularly and while it’s a fair thought, it likely isn’t the case.

Let’s start with a little background.

Our business, Motion, runs a well-respected B2B podcast – Tech Qualified. On Tech Qualified we bring on CMO’s and Heads of Marketing from B2B tech companies to talk about what they’re seeing in the space. In addition to running the podcast, we also sell podcast services. So, we run a podcast for ourselves and provide podcast services to others.

A common thing we hear is “Well, your podcast is for CMO’s. We marketers LOVE to talk. My ICP is [insert cyber security professional, healthcare, data, AI professional here] and they just can’t come on. Too much risk for them, they just won’t do it.”

This simply is not true.

Do you have a podcast idea for your company? Great.
B2B podcasts are a fantastic way to build your brand, expand your reach and establish yourself as a leading voice in the industry.
But before you turn the microphone on, there are a number of important decisions to make. For one, you’ll want to secure an engaging podcast name and brand identity — one that’s close enough to your corporate VBL (so that it’s aesthetically linked), but isn’t so close that it comes across as uninspired.

You’ve done your research on B2B podcasting. You’ve established your podcast’s brand identity. You’ve recorded and edited your first few episodes and now you are ready to send your new podcast out into the world. But how do you do that?
Don’t worry. You’ve already done the hardest part of making a podcast. The process of getting it out to your listeners is pretty easy. This guide will walk you through the steps of getting your podcast hosted and published on all the major platforms.