When was the last time you saw an ad from a brand new company, clicked it, went to a landing page and bought a SaaS product with an annual contract value greater than $10,000?
And that’s why the traditional sales funnel or marketing funnel is dead. Especially when it comes to higher ticket SaaS products.
In fact, buyers complete 57% of their B2B purchase process before engaging a vendor. Buyers use word of mouth recommendations, third-party review sites, and peer-to-peer suggestions to drive their major decisions.
Simply put, there’s a lot of activity going on in the dark funnel…and it’s happening whether you know about it or not.
So what can your company do about it? How can you get your message across if you don’t have a prospect’s email address? How can your company demonstrate its thought leadership without dropping a prospect into an email drip sequence?
The answer: Create a marketing flywheel powered by a branded podcast.