Get the most from your company's podcast.

Podcast strategy

Podcast competitive benchmark report: The first step in developing a podcast strategy

A major component of developing a solid podcast strategy is understanding your customers’ wants and needs.

What are your customers looking for in a podcast? What podcasts are available? What topics are your customers interested in? How often do they want new episodes?

But how does your team get this data? How can you ensure your podcast strategy aligns with what your customers want and need?

The answer: A competitive benchmark report.

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Podcast strategy

Podcasting for business: Why your company’s podcast is more than an audio channel

I recently saw a post on LinkedIn and the author listed the “most popular” channels for B2B marketers.

And “podcasts” were one of the channels listed.

But if you’re a B2B marketer, and you feel a podcast is a channel, you’re missing out.

When you focus on having specific, genuine conversations with prospects, customers, partners, internal subject matter experts, and industry leaders…you impact your entire marketing flywheel. Not just a single audio channel.

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Podcast strategy

Starting a video podcast: What is a video podcast & how do I make one?

Podcasts have become increasingly popular in recent years. For me, I listen to shows while walking my dog, driving in the car, or doing yard work.

But a video podcast takes this one step further by adding a visual element to the mix. Video podcasts can be as simple as a static image or a video recording of the podcast hosts and guests. In fact, I pull up YouTube videos all of the time to help fill in the gaps during my workday.

The advantage of a video podcast is that it can provide a more engaging experience than a traditional audio podcast. This is particularly true if the video podcast is used to add more context or visual interest to the discussion.

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Podcast production

Producing a podcast: 5 key steps that’ll help your marketing team get to the first episode

B2B marketers on small, scrappy teams have to wear a lot of different hats. And in order to get the best information, you rely upon a combination of Google, communities and your peers.

But when it comes to producing a new podcast for your own company, many marketers can’t find a reliable source. If you search Google, you’ll find a ton of resources for independent podcasters or hobbyists. And if you reach out to peers, you’ll find that companies are still trying to figure out the best approach to launching a business podcast.

So if you’re looking at producing a podcast for your company, what’s the best step-by-step process available? How can you get to that first episode and reach your target audience?

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