Podcasting in B2B is new. That’s okay. New is good. But sometimes, especially when times are tough and money is scarce, new can be scary.
Ever since the global crisis began, we’ve watched company after company turn to two major outlets as their alternative to in-person events: Webinars and Virtual Events.
While these mediums are great and have a rightful claim to being in the conversation, there is one being left out only because it’s new in B2B: Podcasting.