How to Structure Your Company’s Podcast Episode: Why Conflict is the Key to Acquiring and Keeping Podcast Listeners
Let’s be honest.
B2B podcasts are boring. They’re not interesting.
You know your podcast audience has more than 48 million episodes to choose from, so if you bore them, they’ll move on.
Even if you’ve done everything right–picked a great content topic, booked a fantastic guest, upgraded your microphone, selected the perfect music track, acted as the engaging host–your podcast format can still bore your current listeners.
The reason an ideal listener abandons your podcast mid-episode is usually due to a lack of structure.
Fortunately, planning and structuring a podcast isn’t as hard as it sounds.