Episode Summary
What if one interview could power your entire content calendar?
In this video, Baylee Gunnell breaks down her step-by-step system for turning a single 30-minute conversation into over 20 pieces of content. She shares how to choose the right topic, set up interviews for success, and repurpose every quote, clip, and insight with intention.
Baylee walks through a simple but powerful workflow—from identifying your content goals and platforms to building a system you can repeat every month. Whether you’re a solo marketer or part of a small B2B team, her approach helps you stop chasing content and start scaling it.
If you’re tired of creating from scratch and want a smarter, more sustainable way to publish, this episode gives you a practical blueprint that’s easy to follow—and even easier to repeat.
Guest Profile
Baylee Gunnell
Key Insights
You Don't Need More Content—You Need a Better System
Most small marketing teams aren't short on ideas—they're short on structure. Instead of producing content from scratch every week, Baylee's workflow shows how to repurpose one strong interview into over 20 strategic assets. The secret isn't more output, it's smarter process: pick a clear topic, record a focused conversation, and map the right content formats to the right platforms. This turns a one-time effort into a month-long distribution engine. When you align your goals with your publishing plan, you create consistency without burnout. The outcome? You stop reacting to content demands and start scaling with purpose.
Topic Depth Drives Repurposing Value
Surface-level interviews produce forgettable content. But when you go deep on a focused, strategic topic, you unlock rich material that's easy to repurpose. Baylee explains that the best content often comes from sales calls, customer objections, or internal conversations—places where pain points show up naturally. A specific question like “How we use AI to forecast inventory five times faster” sparks better stories, stronger quotes, and more reusable content than vague ideas like “AI in business.” If you want more from your interview, start by tightening your topic.
Systems Make Content Sustainable—Not Just Scalable
Even the best content strategy falls apart without a repeatable process. Baylee emphasizes that documenting your workflow—down to checklists, templates, and tools—transforms content creation from a scramble into a system. Tools like Notion, Riverside, Canva, and Zapier aren't just nice-to-haves—they're the backbone of a process that lets small teams publish with consistency. Automating recurring tasks keeps the engine running month after month, even when bandwidth is tight. Without a system, content is a sprint. With one, it's a marathon you can actually finish.
Episode Highlights
Choosing the Right Platforms for Your Goals
Timestamp: [00:03:00 – 00:04:28]
Before you hit record, you need to know where your content is going and why. Baylee outlines how your end goal—whether it’s brand awareness, SEO, lead generation, or nurturing—should drive which platforms you prioritize. Trying to be everywhere leads to burnout. Instead, pick two or three platforms based on where your audience already spends time and what your team can realistically sustain. Each goal has a different platform fit: LinkedIn and Reels for awareness, blogs and YouTube for SEO, newsletters and landing pages for nurturing. This ensures your content isn’t just created—it’s distributed with purpose.
“Ask yourself: ‘Why am I creating this content and what do I want it to do for my business? Is it brand awareness? SEO traffic, lead gen, nurturing prospects? Your answer will shape what kinds of content you create and what platforms you focus on.'”
Planning a High-Impact Interview Setup
Timestamp: [00:08:33 – 00:11:34]
A strong interview starts before you ever ask the first question. Baylee breaks down how a clean, simple setup can dramatically improve content quality. You don’t need to be a tech expert—just a few small upgrades go a long way. Things like a USB mic, good lighting, and a tidy frame help your video feel polished and professional. Pair that with a solid internet connection and a restart before recording, and you’ll avoid most tech headaches. These details may feel small, but they make a big difference when editing and repurposing content later. High-quality inputs equal high-quality outputs.
“Use headphones and a plug-in mic. If you have one, even a $60 USB mic will make a really big difference. Find a quiet space. Natural light is perfect, or you can use a ring light if you’ve got one. Make sure to frame both you and your guest from the shoulders up and try to avoid clutter or distractions in the background. Restart your computer before the call. It clears memory and avoids surprise crashes. Finally, make sure you’re on a stable internet connection. If you can plug in with an Ethernet cable, even better.”
What to Ask to Get Repurposable Content
Timestamp: [00:12:01 – 00:12:46]
Getting great content isn’t about scripting—it’s about structure. Baylee shares how a few well-prepared, open-ended questions can unlock real stories, surprising insights, and shareable moments. Instead of sticking to a rigid script, she recommends prepping five to seven solid prompts that give your guest space to go deep. Let the conversation breathe, and be ready to follow the unexpected. That’s often where the best content lives. The goal isn’t perfection—it’s honesty, clarity, and momentum.
“Start with open-ended prompts: ‘Can you walk me through X?’ ‘What changed your mind when you started doing X?’ What’s one thing most people get wrong about Y?’ I usually prep five to seven solid questions, then let the guest go deep and be ready to toss the script.”
Using Delivery Schedules to Stay Consistent
Timestamp: [00:14:33 – 00:16:31]
Repurposing only works if you have a plan to publish. Baylee walks through how to build a delivery schedule that spreads your content across four weeks—without overwhelming your team. By breaking up video clips, blog posts, quote cards, and newsletters across a month, you create a steady flow of content without having to re-create from scratch. This kind of staggered distribution also reinforces your message by giving it multiple formats and touchpoints. The result is a simple cadence that builds consistency and visibility.
“During the first week, you could distribute the full episode on YouTube, share the show notes on your website, and share three video clips on LinkedIn. During the second week, you can share your first blog posts, two shorts on YouTube, and two quote cards on LinkedIn. In week three, you can share the second blog post […] Week four, you can share two shorts on YouTube and two carousels on LinkedIn.”
