Episode 202: Thought Leadership for Tech Companies with Steve Richard

Episode Summary

Host Tristan Pelligrino of the Tech Qualified Podcast talks with Steve Richard, Chief Evangelist Officer of ExecVision. Steve Richard discusses the vision behind ExecVision, the solutions that it provides, the concept of conversation intelligence, and becoming a professional authority in his area of expertise.

Episode Highlights

  • Steve Richard expresses his mission statement.
  • What is the smartest decision Steve has ever made as a professional?
  • What is the ideal customer for ExecVision and the types of solutions it provides?
  • How did ExecVision originate?
  • How was the ExecVision title of Chief Evangelist decided for Steve Richard and what does that mean for a tech company?
  • What is the backstory of ‘conversation intelligence?’
  • How has Steve Richard become an authority in his space?
  • How has Steve’s high profile helped to increase revenue with ExecVision?
  • How does he fit in his own content generation with everything else he is doing?
  • Steve Richard shares what he means by ‘always put the buyer in the center’ from the perspective of a B2B company.

Key Points

  • Steve Richard identifies the four different demand types as being: even angelical, same old same old, better mousetrap, and government regulation.
  • Conversation intelligence stems from the question of, ‘Imagine the amount of information, insight, and intelligence that exists in your conversations with your customers and prospects?’
  • Most of the time, when you pick up some information, your brain will purge it or forget it when you are sleeping.



Want to be a guest on the show?

Do you have a unique perspective on marketing for B2B technology? Perhaps you have something in mind that will add value to the tech marketers listening to our podcast? We’re always looking for guests who can provide valuable insights. Check out our guidelines and apply to be a guest. 

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.