Episode Summary
Most B2B podcasts fail by episode three—and it’s usually because of three common mistakes: focusing too much on the company, chasing vanity metrics, and waiting for perfect conditions before launching.
The first mistake is making the podcast all about your brand. Listeners care more about solving their own problems than hearing a 30-minute sales pitch.
The second is obsessing over downloads instead of impact. A great podcast builds relationships and fuels content across multiple channels.
The third is waiting until everything’s perfect. Start with what you have, stay consistent, and improve as you go.
Guest Profile
Baylee Gunnell
Key Insights
Stop Selling — Start Solving Listener Problems
The fastest way to lose a podcast audience is to focus on company promotion rather than the real needs of listeners. B2B audiences crave genuine solutions to their biggest challenges, not a drawn-out sales pitch. Shifting the spotlight from brand messaging to audience pain points builds trust and keeps people coming back. Each episode should aim to add value—share practical insights, answer tough questions, and help listeners grow in their roles. By making the show about the audience’s challenges and professional goals, marketers create content that stands out and gets shared. This audience-first mindset is the foundation for long-term podcast growth and loyalty.
Repurpose Every Episode—Don’t Obsess Over Downloads
Download numbers may look good on paper, but they don’t tell the whole story. Real success comes from using each podcast episode as a content engine. By breaking down recordings into LinkedIn and YouTube clips, newsletters, and blog posts, marketers get more mileage from their efforts and reach audiences in multiple places. The relationships built with guests and listeners carry more weight than any single metric. Effective repurposing turns one conversation into many touch points, strengthening brand presence and supporting larger content strategies. Marketers who look beyond vanity numbers create podcasts that drive results across every channel.
Launch Now—Perfect Can Wait
Waiting for the “perfect” setup usually means never launching at all. Most listeners care more about what’s being said than about studio-quality production. Starting with a basic microphone and a quiet room can get a show off the ground quickly—and consistent publishing matters far more than expensive gear. As the show grows, production quality can improve bit by bit. Early momentum and regular episodes build audience trust and engagement, while overthinking slows progress. Marketers who start lean and adapt along the way reach their goals faster, proving that progress beats perfection every time.
Episode Highlights
Top Quotes
Long Quotes
Baylee Gunnell [~00:00:30]
“The quickest way to kill your B2B podcast? Make it one long commercial about your own company. No one tunes into a podcast hoping for a 30-minute sales pitch. Too many marketers start a podcast intending to showcase their products, services, or brand. But the harsh truth is your listeners don’t care about your brand nearly as much as they care about solving their own challenges.”
Baylee Gunnell [~00:02:10]
“Clients who start lean, recording remotely with basic gear, grow their reach far faster than those who delay for a perfect setup. So start now and improve as you go. Grab a decent microphone, find a quiet space, and start recording. You can easily enhance your production quality gradually, episode by episode.”
Short Quotes
Baylee Gunnell [~00:01:00]
“Make every episode about your listeners’ biggest challenges, interests, or professional growth. Remember, the key is adding value, not making a pitch.”
Baylee Gunnell [~00:01:45]
“We take each recording and strategically repurpose it into multiple assets—LinkedIn and YouTube clips, newsletters, blog posts, and more.”
Baylee Gunnell [~00:03:00]
“Launching a successful B2B podcast doesn’t have to be complicated, but avoiding these three critical mistakes will put you miles ahead of your competition.”
