What does it really mean to be a thought leader in B2B?

The Notorious Thought Leader is a podcast for B2B marketers who want to generate demand by creating content that builds credibility and thought leadership. In each episode, Erin Balsa helps demystify thought leadership and uncovers how marketing leaders & CEOs are using thought leadership to generate demand.

Edita Vatenaite
Edita VatenaiteVP of Marketing @ Synthace
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I wanted to say how much I LOVE your podcast. Great guests, and I love the nitty gritty and practicality of your conversations. Excellent questions, anecdotes, real life situations. Not gonna lie - listened to a few of them a couple times.
Devin Reed
Devin ReedHead of Content @ Clari
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Coolest podcast promo to date. Consider me a listener.
Steve Hunt
Steve HuntChief Expert @ SAP
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Hi Erin, I am enjoying your Notorious Thought Leader podcast. I’m using some of your content for an internal course at SAP on thought leadership and career development.
Hannah Cohen (Nickerson)
Hannah Cohen (Nickerson)Content Marketing Lead @ Tango
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How long has it been since you listened to a podcast that made you:

1. Stop what you were doing and start taking notes
2. Re-listen to something work-related
Give up being a long-time lurker and share what you learned

I don't need to look back at my Notes app to know Erin Balsa's new podcast, The Notorious Thought Leader, is a gem.
Anna Furmanov
Anna FurmanovFounder @ Furmanov Marketing Consulting
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My top 3 favorite podcasts:

1. Christopher Lochhead's Lochhead on Marketing
2. Erin Balsa's The Notorious Thought Leader
3. Chris Walker's Revenue Vitals
4. Jay Acunzo's Unthinkable (because I couldn't just stop at 3)
Jessalynn Jones
Jessalynn JonesContent Marketing Manager @ Animalz
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Listened to both episodes over the weekend. Definitely my new fav.

Check out the latest episodes

Thought leadership is a play for relevance, says our guest. But standing out in a highly competitive space such as B2B is a tricky endeavor. Therefore, company executives and field experts must acknowledge that becoming a thought leader is a marathon, not a sprint. And for those who are change-averse, it is better to reconsider their desire to become one.
Thought leadership is often perceived as a process where you share your expertise with the world. But thought leadership is not just about having big ideas; it’s also about creating a community based on your beliefs and thoughts. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Devin Bramhall, a marketing advisor, a TEDx organizer, and a speaker trainer. They dive deep into the concept of thought leadership, how it intertwines with content marketing, and why it’s important to tell people what you stand for.
Artificial intelligence is the future. And it’s impacting just about every industry you can imagine, including marketing. But what’s the impact on thought leadership? Despite what some people fear, AI can’t fully replace humans. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Ben Pines, the director of Content at AI21 Labs. They discuss thought leadership, the importance of a digital detox, and why AI can’t replace expert writers.

Meet the host

Erin Balsa

Hi, I’m Erin, and I’m a B2B content marketer.

I’ve built and led high-performing content teams at an agency and in-house at a few different Inc. 5000 B2B SaaS companies — in a full-time capacity AND as a Fractional Head of Content.

At Haus of Bold, I now help B2B SaaS companies build revenue-generating content engines in 6-12 months.