What does it really mean to be a thought leader in B2B?

The Notorious Thought Leader is a podcast for B2B marketers who want to generate demand by creating content that builds credibility and thought leadership. In each episode, Erin Balsa helps demystify thought leadership and uncovers how marketing leaders & CEOs are using thought leadership to generate demand.

I wanted to say how much I LOVE your podcast. Great guests, and I love the nitty gritty and practicality of your conversations. Excellent questions, anecdotes, real life situations. Not gonna lie - listened to a few of them a couple times.

Coolest podcast promo to date. Consider me a listener.

Hi Erin, I am enjoying your Notorious Thought Leader podcast. I’m using some of your content for an internal course at SAP on thought leadership and career development.

How long has it been since you listened to a podcast that made you:

1. Stop what you were doing and start taking notes
2. Re-listen to something work-related
Give up being a long-time lurker and share what you learned

I don't need to look back at my Notes app to know Erin Balsa's new podcast, The Notorious Thought Leader, is a gem.

My top 3 favorite podcasts:

1. Christopher Lochhead's Lochhead on Marketing
2. Erin Balsa's The Notorious Thought Leader
3. Chris Walker's Revenue Vitals
4. Jay Acunzo's Unthinkable (because I couldn't just stop at 3)

Listened to both episodes over the weekend. Definitely my new fav.

Check out the latest episodes

25 Expert Quotes About Thought Leadership

In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it’s crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.

How to Build Quality Content into a Velocity SEO Workflow

In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it’s crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.

Online Presence: The First Step in Thought Leadership with Rusty Shelton

In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it’s crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.

How Marketers Can Resonate Deeper with Their Audience with Jay Acunzo

In this episode, host Erin Balsa welcomes special guest Jay Acunzo, a thought leader in the world of content creation. The conversation dives deep into the importance of personal connection and the power it wields in a content-saturated landscape. Jay emphasizes that building a strong, genuine bond with your audience surpasses the goal of being ‘the best’ in the field.

Navigating Demand Wars: A Fresh Take on B2B Marketing with Bolaji Oyejide

In this episode, we dive deep with Bolaji Oyejide, the mastermind behind the serialized content show, Demand Wars. Bolaji unravels the intricacies of storytelling in B2B marketing, emphasizing the power of serialized content. He highlights the need for marketers to shift from data-driven narratives to emotion-driven narratives, fostering a more profound connection with the audience.

Using the LEMA Framework to Write Thought Leadership Articles with Lily Ugbaja

Thought leadership content is about sharing valuable knowledge and insightful perspectives. And more and more brands use this tactic to stand out from their competitors and connect with their audience on a deeper level. But how do you write a truly remarkable thought leadership article?

Meet the host

Erin Balsa

Hi, I’m Erin, and I’m a B2B content marketer.

I’ve built and led high-performing content teams at an agency and in-house at a few different Inc. 5000 B2B SaaS companies — in a full-time capacity AND as a Fractional Head of Content.

At Haus of Bold, I now help B2B SaaS companies build revenue-generating content engines in 6-12 months.

Own the media. Own the market. Launch your company's podcast.

Ready to get that podcast started? Schedule a call with us and we’ll get it going.

Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts so they can publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.

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