The Notorious Thought Leader is a podcast for B2B marketers who want to generate demand by creating content that builds credibility and thought leadership. In each episode, Erin Balsa helps demystify thought leadership and uncovers how marketing leaders & CEOs are using thought leadership to generate demand.
Hi, I’m Erin, and I’m a B2B content marketer.
I’ve built and led high-performing content teams at an agency and in-house at a few different Inc. 5000 B2B SaaS companies — in a full-time capacity AND as a Fractional Head of Content.
At Haus of Bold, I now help B2B SaaS companies build revenue-generating content engines in 6-12 months.