Episode 221: Hyperconverged Infrastructure and Solving Data Center Issues with Eric Bauer from Z-IMPACT

Episode Summary

During this episode of Tech Qualified Podcast, we talk with Eric Bauer, Chief Marketing Officer at Z-IMPACT. Eric Bauer talks about what real hyperconverged infrastructure is about, solving data center issues, establishing a marketing infrastructure, the new upcoming initiatives Z-IMPACT is rolling out in 2020, and how they make themselves distinctive in a crowded space.

Episode Highlights

  • Eric Bauer walks us through his work history and how he landed at Z-IMPACT.
  • Who is Z-IMAPACT’s ideal customer and how do they service them?
  • How is Z-IMPACT solving a problem in the data center space? 
  • What segment of the market is Z-IMPACT going for?
  • What are some things the organization had to establish within its marketing infrastructure? 
  • How did he come up with what the strategy would be?
  • What are some of the approaches that he is taking to personalize and customize specific accounts? 
  • What are they doing to differentiate themselves in a saturated space?   
  • What are some of the bigger initiatives in 2020?
  • How will they get their foundational elements to get their voice out there?   
  • How does Eric Bauer feel his role as CMO at Z-IMPACT will change and what will he be responsible for from an integration standpoint?
  • Tactically, what are the important things to connect teams together?  
  • What are some of Eric Bauer’s favorite resources that he relies on?

Key Points

  1. CIOs are looking for a reason to be strategic.
  2. A critical success factor for any executive team is to maintain alignment.



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