tech-qualified-header-small-no-tagline

Episode 221: Hyperconverged Infrastructure and Solving Data Center Issues with Eric Bauer from Z-IMPACT

Episode Summary

During this episode of Tech Qualified Podcast, we talk with Eric Bauer, Chief Marketing Officer at Z-IMPACT. Eric Bauer talks about what real hyperconverged infrastructure is about, solving data center issues, establishing a marketing infrastructure, the new upcoming initiatives Z-IMPACT is rolling out in 2020, and how they make themselves distinctive in a crowded space.

Episode Highlights

  • Eric Bauer walks us through his work history and how he landed at Z-IMPACT.
  • Who is Z-IMAPACT’s ideal customer and how do they service them?
  • How is Z-IMPACT solving a problem in the data center space? 
  • What segment of the market is Z-IMPACT going for?
  • What are some things the organization had to establish within its marketing infrastructure? 
  • How did he come up with what the strategy would be?
  • What are some of the approaches that he is taking to personalize and customize specific accounts? 
  • What are they doing to differentiate themselves in a saturated space?   
  • What are some of the bigger initiatives in 2020?
  • How will they get their foundational elements to get their voice out there?   
  • How does Eric Bauer feel his role as CMO at Z-IMPACT will change and what will he be responsible for from an integration standpoint?
  • Tactically, what are the important things to connect teams together?  
  • What are some of Eric Bauer’s favorite resources that he relies on?

Key Points

  1. CIOs are looking for a reason to be strategic.
  2. A critical success factor for any executive team is to maintain alignment.

Resources

microphone-podcast

Want to be a guest on the show?

Do you have a unique perspective on marketing for B2B technology? Perhaps you have something in mind that will add value to the tech marketers listening to our podcast? We’re always looking for guests who can provide valuable insights. Check out our guidelines and apply to be a guest. 

The Ultimate B2B Technology Content Marketing Framework

  • Struggling to identify the right content to produce?
  • Wondering how you can attract prospects with your content?
  • Looking to position your technology as an authority in your space?

Download our complete framework today and start using a proven content marketing strategy.

How to Use empathy maps in your content marketing

  • Wondering how to create relevant content for your audience?
  • Struggling to develop a process for generating content ideas?
  • Trying to determine what your customers care about?

Download our worksheet to unlock a deeper connection with your customers. Use our process to go beyond traditional personas and win over your customers.

create content along the customer journey

  • Wondering how to personalize content for your customers?
  • Struggling to determine the types of content to produce for customers who aren’t ready to buy yet?
  • Trying to understand the types of information customers are looking for when finding a solution?
Download our worksheet and start mapping out the content you have with the right stages in your customer’s journey.