Using data from The Juice to spark conversations
Slice & Dice is a video series for B2B marketers who are looking to get inspiration from the best content available. But what is the best content? What’re marketing & sales professionals really reading, watching and listening to? In each episode of Slice & Dice, Brett McGrath highlights live data captured from The Juice’s platform and introduces what people are really interested in. Brett partners with an industry expert to figure out why certain content hits the mark & what we can all learn from it.
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Welcome to the new episode of Slice and Dice. We decided to start April by analyzing the five best-performing pieces on the Juice in March.
Tools play a crucial role in sales, and they allow sales professionals to close more deals, outperform their peers, and make their jobs much easier. But if you’re a salesperson, you don’t have to reinvent the wheel; you can just lean into what’s already out there to boost your efficiency.
Marketers may be content sharers and content creators, but they are also content consumers, and according to our guest, Jonathan Gandolf, the founder & CEO of The Juice, it is extremely challenging to capture their attention. In this episode, we discuss the five best pieces for marketers on The Juice.
Welcome to the pilot episode of The Juice – Slice and Dice. The Juice is a content curation platform for B2B marketing and sales professionals and a distribution channel for brands who want to reach them. Our first guest, or co-pilot, is Elizabeth Irvine, the VP of Marketing at MarketMuse.
As content trends constantly change, keeping up with them is challenging. But sometimes, it’s important to recognize that all types of content can work for your company. And, as evident by this year’s highest-performing assets on The Juice, long-form written content still hits the mark.
