When new customers come to us for help with launching a podcast, we hear about the struggles.

We learn about how their team produced 15 versions of cover art. We uncover how the company’s leadership team took 4 weeks to review the first podcast script. And we hear about all the different names the team created before choosing one.

But one of the biggest hurdles we hear companies struggle with is getting the host to hit record for the first time.

Creating a video podcast requires more than just hitting record on your webcam. There’s a lot of software involved in putting together a professional show.

But let’s say you’re leading a small marketing team. Maybe you’re the only person in marketing or maybe you have a team of fewer than ten people. How do you determine what video podcast software to use?

A podcast host is one of the most important roles in your company’s podcast. The host is responsible for building rapport with guests, guiding conversations, and ultimately ensuring each episode helps your audience.

But what if you’ve never hosted a podcast before? Is there a path to becoming a great podcast host? What should you focus on as a new podcast host?

Marketers can use a podcast to fuel their entire content strategy. When you make a video podcast, you can share information with your audience using audio, written, and video content.

But many marketers struggle to sustain the production of a video podcast. And it’s mostly because of the complex workflow involved when creating a “video-first” series.