A Marketers in Demand company

Start a Podcast
Schedule a Call
Podcasts icon

Build a content engine that drives revenue

Content Logistics is a podcast for B2B marketers looking to build a content engine that drives revenue. Camille Trent interviews the marketers behind the best content marketing flywheels to uncover the tactical aspects of content production — from first draft to first customer. This podcast teaches everything from developing a sound content strategy to drafting, optimizing and distributing that content to grow your audience. Ultimately, Content Logistics helps marketers understand how to become the best content creators and distributors within their own organization.

Check out the latest episodes

How to run community-led SEO at scale with John Bonini

Developing an effective content strategy is a top priority for a lot of marketing teams. And marketers have to constantly stay up to speed with algorithm changes in order to rank their best content. But if you monitor the algorithm too closely and don’t pay attention to your customers’ questions, then your content may miss the mark (i.e., won’t lead to revenue).
Listen Now

Are eBooks really dead? — featuring Marc Thomas

“Ungate all of your content. Provide all of your content for free without even asking for an email address.” But this advice is easier said than done. Ultimately, companies must create content to build awareness and drive growth. And SaaS companies have to articulate the value of their solution through content. But while some may profit from offering all of their content for “free”, others may need to use gated assets to meet their specific goals So is gated content really dead? Or is there a place for it?
Listen Now

Content-Market Fit: How to create the right content strategy for your GTM

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And it can be one of the most effective tools to help businesses grow. But not all companies are successful at creating a content marketing strategy. Some often focus too much on tactics and not enough on strategy, while others target too broad an audience. Also, the fact that different types of companies should have different marketing strategies is ignored.
Listen Now

Content Career Paths: How to choose the right content marketing career for you

Companies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thinks out of the box.
Listen Now

Meet the host

Camille Trent

Camille Trent is the Director of Content & Community at PeerSignal. She’s a pretty even split of Phoebe and Monica — creative type who gets a little too competitive on the racquetball court.

If you’re into fancy bullets, here are a few:

  • Copywriter and brand strategist with experience working in-house, freelance, and at an agency.
  • Specialties: website copywriting, social media content
  • Chill unless watching my Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.

Bonus: She can also put together a decent ad layout if the designers are out (Adobe Creative Suite skillz)

Own the media. Own the market. Launch your company's podcast.

Ready to get that podcast started? Schedule a call with us and we’ll get it going.

Schedule a call

Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts so they can publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.

Terms & Conditions | Privacy Policy

How Can We Help?

Check Out Our Blog

Let's Connect

Linkedin Twitter Facebook-f