Episode Category: Migrated

How to use podcast advertising as part of your marketing strategy with Heather Osgood

There are over 2 million podcasts out there. And 68% of the U.S. population listens to an average of 8 hours of podcast episodes per…

Why being organized is the key to running three podcasts with Sam Hembree

New B2B podcasters often think podcast magic “just happens.” Podcasting is so much more than acquiring some good equipment and booking a guest’s interview. In…

How to tell better stories with your podcast featuring Park Howell

Traditional media used to hold a monopoly over public opinion. Although TV, radio, and print are still a significant part of mass media, social media…

How to create an amazing podcast guest experience with Tristan Pelligrino

As tempting as it may be, you can’t just sit down at your computer and hit record for a podcast. You need to prepare first…

The easiest way to measure the ROI of your branded podcast with Dave Zohrob

“Podcasts used to be treated just like radio, and they’re not radio.” By saying this, Dave Zohrob, today’s guest of Recorded Content, shows his love…

Why conflict is important to the structure of your podcast episodes with Tristan Pelligrino

Telling a story – that’s all you need to know about podcasting. Sounds simple, but is it? In the latest special episode of Recorded Content,…

How brands can create a connection with their podcast featuring Mark Asquith

Account-based podcasting is not a full-blown ABM strategy. And if you’re looking to use your podcast as a way to create leads, you’re doing it…

The difference between ABM and account-based podcasting with Declan Mulkeen

Account-based podcasting is not a full-blown ABM strategy. And if you’re looking to use your podcast as a way to create leads, you’re doing it…

How to use a private podcast to share information within your company featuring Craig Hewitt

At this point, most companies understand what a branded podcast is. And marketers are starting to learn how to use a podcast as a foundation…

How to get your podcast to rank in search results with Alexis Hue

One of the ways listeners find your podcast is through the search function within Google, Spotify or Apple. And if your show ranks higher in…

A podcast agency without their own podcast?
Ha. Not a chance.

We drink our own kool aid. And eat our own dog food (did you know we have Microsoft to blame for this saying?).

So go ahead & check out our own Recorded Content. It’s a show for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.