Archives: Episodes

We could say that podcasts are at the intersection of traditional and new media. Their purpose is to inform, socialize, and entertain, like TV or…
Although there are a lot of different podcast formats, many podcasters start off with an interview-style show. And it’s a good format for a company…
Podcasting is hard. It’s more than just sitting in front of the microphone and having a casual conversation with your guests.But if you have the…
As part of your marketing strategy, a podcast effectively presents your products or services, builds credibility and trust, and attracts new customers while retaining existing…
As the podcasting space has developed, shows have also evolved beyond audio. Today, a podcast comprises audio, video, and written content. But, as our host…
The fear of self-promotion is a big hurdle for many marketers today. And one of the biggest reasons they’re afraid to promote their content too…
Podcasting is an ideal way to connect with your customers. Many companies now incorporate podcasting into their marketing strategy to create additional value for their…
Podcasting has been around for about 18 years. But the podcast industry as we know it today was shaped in the past two years as…
Employee advocacy is a more recent marketing trend, but it’s here to stay. Increasingly, companies are relying on employee advocacy to improve their brand awareness,…
Every podcast creator wants to deliver something unique and unheard of to their audience. But that’s easier said than done since every industry already has…
A podcast agency without their own podcast?
Ha. Not a chance.

We drink our own kool aid. And eat our own dog food (did you know we have Microsoft to blame for this saying?).

So go ahead & check out our own Recorded Content. It’s a show for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.

Marketers are constantly under pressure to deliver. And it’s hard to keep up with changes in the industry while focusing on driving revenue.

So that’s why we’ve built a collection of shows – all designed to help you grow personally and professionally.