Thought leadership is about sharing unique insights with your audience. And it’s the most effective way to establish brand credibility and build trust. But how do you create epic thought leadership content?
The Notorious Thought Leader is a podcast for B2B marketers who want to generate demand by creating content that builds credibility and thought leadership. In each episode, Erin Balsa helps demystify thought leadership and uncovers how marketing leaders & CEOs are using thought leadership to generate demand.
Hi, I’m Erin, and I’m a B2B content marketer.
I’ve built and led high-performing content teams at an agency and in-house at a few different Inc. 5000 B2B SaaS companies — in a full-time capacity AND as a Fractional Head of Content.
At Haus of Bold, I now help B2B SaaS companies build revenue-generating content engines in 6-12 months.
Ready to get that podcast started? Schedule a call with us and we’ll get it going.
Most B2B marketing heads at tech companies want to start a podcast but don’t have time, resulting in lost demand and brand awareness. At Motion, we help B2B marketing professionals launch their podcasts so they can publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.