Plenty of B2B marketing teams have launched company podcasts with high hopes, only to watch them stall after a few episodes. The interviews were solid. The branding was clean. But the results? Not so much.
The issue isn’t the content. It’s the lack of a system to get that content seen, heard, and shared.
That’s where podcast marketing services come in. These aren’t just audio editors or post-production freelancers. They’re strategic partners who help B2B teams:
- Build repeatable workflows for producing and promoting each episode
- Reach the right audience across podcast apps, social media, email, and more
- Repurpose content into video clips, blog posts, and LinkedIn carousels
- Track what’s working and tie it back to business outcomes like demos and pipeline
In this post, we’ll cover:
- What podcast marketing services typically include
- How they’re different from production-only vendors
- What to look for when evaluating potential partners
- A breakdown of the top podcast marketing agencies for B2B brands
- Tips to choose the right fit for your goals and budget
If you’re running a podcast or thinking about starting one this guide will help you understand what podcast marketing services can do for your team, and how to use them to turn your episodes into repeatable growth engines.
What Do Podcast Marketing Services Include?
Podcast marketing services go far beyond editing audio or uploading episodes. For B2B teams, the real value is in turning a single podcast episode into a repeatable content engine that drives brand visibility, builds trust, and captures leads across channels. To this end, they create multiple assets from a single episode.
The right partner brings structure to your efforts. They create workflows for content production, promotion, and performance tracking, so your team doesn’t have to reinvent the wheel with every episode.
Most podcast marketing agencies offer services like:
- Show strategy and positioning
Define the theme, tone, and goals of your podcast to align with your brand and audience. - Audience research and persona development
Understand who you’re speaking to and how to reach them with the right message. - Guest outreach and booking
Identify and secure subject matter experts that your audience cares about. - Audio and video editing
Clean up recordings, add branding, and prep each episode for multi-channel use. - Distribution across podcast platforms
Get your show on Apple Podcasts, Spotify, YouTube, and more. - Podcast SEO and show note optimization
Make each episode searchable and valuable for organic discovery. - Paid and organic promotion
Use LinkedIn, newsletters, and ad campaigns to grow your reach. - Content repurposing
Turn episodes into video clips, blog posts, carousels, and email content. - Analytics and performance reporting
See what’s working, track key metrics, and report back to leadership. - Lead capture and CRM integration
Build workflows that turn listeners into qualified leads.
Specialized Solutions and How Agencies Differ
Not every podcast partner offers the same level of support. Some focus on post-production. Others help you plan and promote. The best podcast marketing services bring structure across strategy, distribution, analytics, and content repurposing, especially for B2B teams that need to show results, not just ship episodes.
For B2B brands, the difference often comes down to three factors:
- Strategic depth
Agencies with strong B2B experience help you connect each episode to broader marketing goals, like lead generation, executive visibility, or account-based marketing. They guide show development, guest selection, and promotion with your business outcomes in mind. - Content systems, not just deliverables
Rather than one-off edits, strong partners create repeatable processes for scripting, editing, repurposing, and distribution. That means less time managing logistics and more time focused on your message. - Business-aligned reporting
You’ll get more than download numbers. Better agencies deliver insights tied to campaign performance, tracking reach, engagement, conversions, and channel effectiveness.
Some podcast marketing agencies offer packages built around monthly retainers. Others use performance-based models or tiered plans based on the volume of content. Look for partners who offer transparency, flexible options, and workflows that match your internal resources.
How We Evaluated the Best Podcast Marketing Services
Choosing the right podcast marketing partner isn’t about finding the flashiest creative team. It’s about results. That’s especially true for B2B brands that need their podcast to support sales, thought leadership, and long-term growth.
We focused our evaluation on what matters most to B2B teams running lean marketing programs. Our approach was built around four key pillars:
Proven experience with B2B brands
We looked for agencies with a track record of working with B2B companies—teams that understand how to build trust, educate buyers, and connect content to pipeline.
Complete service coverage
We prioritized partners who don’t just handle production but also provide strategy, promotion, analytics, and repurposing. A strong agency should help your team extend the value of each episode across multiple channels.
Credibility and transparency
We reviewed client testimonials, case studies, and industry recognition. Agencies that offer clear pricing, detailed reporting, and open communication earned higher marks.
Systems that scale
The best partners have repeatable processes, not one-off workflows. They make it easy to launch and maintain a show without draining your internal resources.
This framework helped us surface podcast marketing agencies that bring structure, accountability, and measurable value, making them a smart choice for growing B2B teams.
The Best Podcast Marketing Agencies for B2B Brands
Not every podcast marketing agency is built for B2B. Some lean heavily on production. Others focus on consumer brands. The agencies below were selected for their ability to support lean marketing teams, connect content to business goals, and help turn expert conversations into assets that drive visibility, leads, and trust.
Agency 1: Sweet Fish Media
Sweet Fish Media calls itself the video podcast agency for B2B brand. They focus on helping companies turn executive conversations into content that scales across platforms. From show strategy to host coaching to post-production, they bring structure to the entire process.
Their core strength is video-first podcasting. Whether recorded in a studio or remotely, every episode becomes a suite of assets: YouTube videos, short-form clips for social, and audio for traditional podcast platforms. They also offer hands-on support for scripting, guest preparation, and promotion.
Sweet Fish is a fit for B2B teams that want:
- A video-led podcast that elevates executive voices
- Smart, repeatable workflows for content repurposing
- Clear ROI tied to audience growth and pipeline
Clients: Upstart, Bloomreach, and Vena
Agency 2: Fame
Fame is a B2B-only podcast agency that helps companies build shows with measurable impact. Their model focuses on consistency, audience growth, and lead generation, without overwhelming internal teams.
They offer a fully managed service that combines strategy, guest booking, production, promotion, and performance reporting. Fame also develops proprietary tools to support outreach, publishing, and analytics, making their workflows more efficient for clients.
Fame is a fit for B2B teams that want:
- Guaranteed audience growth with clear success metrics
- End-to-end podcast production and promotion
- Scalable systems that reduce internal lift
Clients: Over 100 B2B companies, including Ramp, Gong, Zendesk, and Alibaba.
Agency 3: Content Allies
Content Allies is a full-service B2B podcast agency that helps companies build and scale podcasts designed to drive revenue. Their model supports every stage, from strategy and guest booking to production, promotion, and performance tracking.
Their approach is process-driven, with clear workflows for scripting, recording, editing, and distribution. They also offer support for repurposing content, launching paid and organic campaigns, and integrating podcast performance with broader marketing goals.
Content Allies is a fit for B2B teams that want:
- A podcast that supports demand generation
- High production quality and consistent execution
- Strategic alignment across content, promotion, and reporting
Clients: Meta, Siemens Energy, CISCO, and AWS
Agency 4: Lower Street
Lower Street is a high-touch, B2B-focused podcast agency that partners with executive teams to launch thoughtfully crafted shows. Their model emphasizes narrative, research-led formats, polished production, and targeted promotion, built to resonate with busy professional audiences.
They guide clients through guest sourcing, scripting, audio/video production, and systemized repurposing. Their approach includes performance tracking tied to your marketing goals, ensuring alignment with pipeline and thought‑leadership objectives.
Lower Street is a fit for B2B teams that want:
- Expert support in show concept, scripting, and execution
- Narrative-driven storytelling designed for niche professional audiences
- Reliable distribution and strategic promotion to decision-makers
Clients: Adobe, BCG, Hewlett-Packard Enterprise, Stanford GSB, Adyen, FIS, Cadence Bank, and Northern Trust
Agency 5: Pacific Content
Pacific Content is a B2B-focused branded podcast agency with a decade of experience creating narrative-first series for enterprise brands. They guide clients from show development through storytelling, production, audience development, and distribution.
Their full-service approach includes ideation, scriptwriting, audio production, paid and organic promotion, analytics, and listener growth strategies.
Pacific Content is a fit for B2B teams that want:
- Story-driven podcasts anchored in deep narrative and research
- High production quality and a strategic content roadmap
- Audience development grounded in measurable metrics
Clients: Shopify, Slack, Atlassian, Facebook, ClickUp, Mozilla, and Charles Schwab.
Agency 6: Quill
Quill is a full-service B2B podcast agency that helps enterprises create, launch, promote, and measure branded podcasts. They emphasize high-production audio, strategic storytelling, and audience growth backed by their proprietary analytics platform, CoHost.
Their model includes concept development, scripting, guest outreach, audio/video production, distribution planning, episode promotion, analytics reporting, and content repurposing.
Quill is a fit for B2B teams that want:
- Narrative, brand-aligned shows with measurable lift
- Data-driven audience growth strategies and performance insights
- Full-service support that spans planning through promotion
Clients: McKinsey & Company, PwC, Northwestern Mutual, Emergent BioSolutions, Microsoft, BlackRock, RBC, and TD Canada Trust.
Agency 7: Motion
Motion is a B2B-focused content marketing agency that specializes in video series and podcast programs, delivered end-to-end for marketing teams with limited bandwidth. We build fully managed workflows covering strategy, creation, distribution, and analytics.
We help clients plan their content roadmap, record high-quality audio/video, repurpose material across channels, and track results through integrated dashboards and paid amplification.
Motion is a fit for B2B teams that want:
- A done-for-you podcast or video series that aligns with demand generation
- Consistent content production without draining internal resources
- Cross-channel distribution and performance tracking
Clients: Ricoh, Qu, Syncro, Certa, Tyfone, ZeroFox, and Verisk.
How to Choose the Right Podcast Marketing Partner for Your Business
Choosing a podcast marketing agency isn’t just about finding someone who can edit audio or manage uploads. It’s a strategic decision that shapes how your brand shows up, how your content performs, and how effectively you reach your audience.
Start by reviewing each agency’s experience in B2B. Look for partners who understand your market, can connect podcasting to lead generation, and provide clear reporting on impact.
When evaluating agencies, ask:
- How do they approach podcast promotion beyond organic reach?
- What’s their process for repurposing content across channels?
- How do they measure success and how often do they report on it?
Avoid one-size-fits-all packages or vague answers about performance. Strong partners will tailor their approach to your business goals, share relevant case studies, and offer visibility into results. They’ll also be upfront about timelines, pricing, and who owns what in the process.
Once you’ve selected a partner, invest time in onboarding. Share your ideal customer profiles, align on goals, and set expectations for communication. That foundation will keep your show running smoothly and free up your team to focus on strategy, not chasing edits or fixing workflows.
A great agency doesn’t just produce episodes; they help you build a repeatable, scalable engine for brand authority and lead generation. When the right systems are in place, your podcast becomes a growth channel.
Final Thoughts: Elevate Your B2B Podcast with the Right Agency
Your podcast can drive real results. But that only happens when there’s a plan. The right podcast marketing agency brings structure, consistency, and a focus on business outcomes.
Whether you’re launching your first show or looking to scale an existing one, choosing a partner with B2B experience makes all the difference. The agencies in this guide were selected because they understand the pressures of small marketing teams. They know how to turn expert conversations into repeatable content and how to tie that content back to leads, influence, and growth.
If your next step is building a content engine that runs without burning out your team, Motion can help. Our team works with scrappy B2B marketing teams to create video podcasts that scale, without the stress of handling production, promotion, or reporting.
We’ll help you launch a podcast that’s not just consistent, but one that earns attention, builds trust, and supports your pipeline.
FAQ: Podcast Marketing Services for B2B Brands
What’s the difference between podcast production and podcast marketing?
Production focuses on creating the content, recording, editing, and packaging episodes. Podcast marketing adds the strategy and systems that drive reach: audience targeting, promotion, repurposing, analytics, and alignment with business goals.
Do I need a podcast marketing agency if I already have a podcast?
If your podcast isn’t driving measurable results or if managing it is taking too much internal time, an agency can help. They’ll bring systems that improve consistency, extend reach, and connect your show to your broader marketing efforts.
How do podcast marketing agencies help with lead generation?
Strong agencies build content workflows that include gated offers, guest outreach, CRM integration, and audience retargeting. They make it easier to capture leads directly or through follow-up content that moves listeners down the funnel.
What should I ask when evaluating a podcast marketing partner?
Start with:
- What B2B experience do you have?
- How do you measure success?
- How do you support promotion and repurposing?
- What does onboarding and reporting look like?
How long does it take to see results?
Most teams see audience and engagement growth in the first 60–90 days. Pipeline impact takes longer but improves with consistency. The key is to treat your podcast as a long-term content asset.
