Get the most from your company's podcast.

Podcast strategy

Starting a video podcast: What is a video podcast & how do I make one?

Podcasts have become increasingly popular in recent years. For me, I listen to shows while walking my dog, driving in the car, or doing yard work.

But a video podcast takes this one step further by adding a visual element to the mix. Video podcasts can be as simple as a static image or a video recording of the podcast hosts and guests. In fact, I pull up YouTube videos all of the time to help fill in the gaps during my workday.

The advantage of a video podcast is that it can provide a more engaging experience than a traditional audio podcast. This is particularly true if the video podcast is used to add more context or visual interest to the discussion.

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Podcast production

Producing a podcast: 5 key steps that’ll help your marketing team get to the first episode

B2B marketers on small, scrappy teams have to wear a lot of different hats. And in order to get the best information, you rely upon a combination of Google, communities and your peers.

But when it comes to producing a new podcast for your own company, many marketers can’t find a reliable source. If you search Google, you’ll find a ton of resources for independent podcasters or hobbyists. And if you reach out to peers, you’ll find that companies are still trying to figure out the best approach to launching a business podcast.

So if you’re looking at producing a podcast for your company, what’s the best step-by-step process available? How can you get to that first episode and reach your target audience?

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Podcast strategy

Podfade: 5 reasons podcasts fail and how your marketing team can avoid them

Podcasting is a great way to build a relationship with your ideal customers. At Motion, we view a company’s podcast as a “conversation flywheel.” And for many of the tech companies we work with, it fuels their company’s entire content marketing strategy.

But not all companies are able to produce a podcast consistently. For a few key reasons, B2B organizations fail after the distribution of the first few episodes (a majority of podcasts don’t make it to the 7th episode). And they end up suffering from a term called “podfade.”

What causes podfade and how can you prevent it from happening to your company?

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Remote podcasting tips

Remote podcast recording: The secret to accessing the best podcast guests

One of the main aspects of creating a branded podcast involves interviews. It’s a situation where the host of your company’s podcast interviews subject matter experts (internal or external), industry influencers, prospects, and customers.

But with this range of guests, it’s impossible to coordinate in-person recordings each time. And that’s why remote podcast recording is a key ingredient to running a successful podcast for your company.

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Podcast strategy

How to craft better podcast interview questions for your company’s show

A lot of marketers are starting podcasts and that’s great. It creates a content marketing flywheel for your company’s brand and you get to make deeper personal connections.

But most marketers don’t focus on the conversation. Instead, the hosts of branded podcasts treat a podcast recording session as a transaction. As a result, episodes start to feel calculated. It’s almost as if the host turned a natural conversation into something Siri would yell out of your iPhone speaker.

If you want to have an interesting conversation and create podcast episodes your customers love, it’s important to focus on the questions you ask during an interview.

In this article, we’ll cover the importance of research and how to craft better podcast questions for your company’s show.

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The only show created for B2B podcasters

Recorded Content

Hosted by Tristan Pelligrino & Justin Brown

The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.