Get the most from your company's podcast.

Podcast strategy

From niche to notable: How to use a podcast as part of your thought leadership strategy

Thought leadership is about more than just being an expert in your field – it’s about sharing your knowledge and insights with others, and being viewed as a trusted source of information and guidance.

One effective way to establish your company as a thought leader is through a podcast. Podcasts are a popular and convenient way for people to access information and entertainment, but they also offer a unique opportunity for businesses to showcase their expertise and connect with their audience.

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Podcast production

How do I open a podcast? Nine ways to begin a podcast interview

An engaging conversation is a great foundation for a podcast episode. And when you have good rapport between the host and the guest, the audience gets a lot from the conversation, too.

But one of the biggest challenges I faced during my earlier days in podcasting was with the opening phase of a podcast interview. During my first few interviews, I stumbled out of the gate. And I found that it was hard to build rapport before getting into the core topic.

So how do you open a podcast interview? How do you create a welcoming environment for your guest and create momentum right after you hit the record button?

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Podcast production

How to test your remote podcast recording software and equipment

With remote podcast recording platforms like Riverside or SquadCast, you can capture interviews with subject matter experts from anywhere in the world. Building connections with industry influencers, prospects, and customers from the comfort of your home office has never been more accessible.

But even though remote podcast recording platforms make capturing interviews easier, it’s still important to test out your setup before you hit record.

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Podcast production

How to improve your company’s podcast after each episode

After a company records its first podcast episode, I often get asked, “What did you think?”

And I used to stumble through some feedback. I picked a few things that stood out to me when listening to or watching the episode.

But after a period of time, I realized I wasn’t helping customers that much. It’s not that the points I identified weren’t helpful. It’s that the entire feedback loop wasn’t constructive.

I realized the feedback process had to be more actionable. And I realized there had to be a way to incorporate feedback so your company’s podcast improves.

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Podcast production

How to find inspiration for your company’s podcast episode topics

Your company’s podcast doesn’t have to be a series of back & forth interviews.

There are a lot of ways to share stories. And there are quite a few formats you can use to connect with your audience.

But when you’re trying to plan out your podcast recordings, where do you go to get inspiration for the actual topics for each of your podcast episodes?

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Podcast production

How to use a podcast content calendar to stay on track

Only 24.454% of the active podcasts on ListenNotes (i.e., the RSS feed hasn’t been deleted) published an episode in 2022. This means that only 713,653 podcasts out of nearly 3 million have published an episode this year.

But why is podfade such a problem for podcasters? And why do companies who throw a lot of resources at podcasts experience the same issue?

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The only show created for B2B podcasters

Recorded Content

Hosted by Tristan Pelligrino & Justin Brown

The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.