Get the most from your company's podcast.

Podcast strategy

Solo podcast episodes: Take a break from interviews and share your own perspectives

A podcast allows you to use genuine conversations to create content for your company. Interviews help capture the expertise of industry leaders and these conversations can even power your company’s entire content marketing flywheel.

But sometimes it’s hard to share your company’s point of view if your show mostly relies only on an interview podcast format. 

A solo podcast episode format breaks away from the standard interview podcast approach and gives the microphone to one person.

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Podcast strategy

Get creative & stand out with these 6 video podcast formats

A podcast can power your company’s entire content marketing strategy. And it can serve as the connected tissue between your audio, written, and video content. 

But a lot of marketers get stuck in a rut with one podcast format. They don’t explore different types of podcasts. And they lose interest because the show feels too routine.

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Podcast strategy

YouTube podcasts: Go beyond audio and create a show for your ideal customer

A podcast is a great way to share information with your customers. And it helps showcase the expertise within your organization.

But a podcast is not just an audio channel.

When you create a show, your company can reach customers on Youtube, engage more customers on social media, and enrich existing written content. Take one genuine conversation and build an entire content marketing flywheel. 

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Podcast strategy

How to find your company’s podcast niche and help your ideal customers

In 2021, creating and maintaining a website for your business is practically the second step after “write a business plan.” If you don’t have a place online for potential clients, investors, and others to find you, you might as well not exist.

So when an acclaimed marketer and podcaster like Christopher Lochhead says not having a company podcast is like not having a website, you should find a mic and hit record pronto (after reading this article, of course).

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Podcast strategy

How to distribute your company’s podcast and get the most ROI

Are you hoping listeners will organically find your company’s podcast episodes on Apple? And when they do, are you hoping they’ll immediately become raving fans of your brand?

Yep, I wish it was that easy. But there’s a lot of content out there. And people are consuming more media than ever. In fact, according to Recode, U.S. adults consume an average of 11.1 hours of media each day across mobile, desktop, radio, television, and magazines. 

So how does a scrappy marketer get the most from their company’s podcast?

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How to Structure Your Company’s Podcast Episode: Why Conflict is the Key to Acquiring and Keeping Podcast Listeners

Let’s be honest. 

B2B podcasts are boring. They’re not interesting. 

You know your podcast audience has more than 48 million episodes to choose from, so if you bore them, they’ll move on. 

Even if you’ve done everything right–picked a great content topic, booked a fantastic guest, upgraded your microphone, selected the perfect music track, acted as the engaging host–your podcast format can still bore your current listeners.

The reason an ideal listener abandons your podcast mid-episode is usually due to a lack of structure. 

Fortunately, planning and structuring a podcast isn’t as hard as it sounds.

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The only show created for B2B podcasters

Recorded Content

Hosted by Tristan Pelligrino & Justin Brown

The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.