Archives: Episodes

How to use a podcast to demonstrate your company’s expertise with John Tyreman

Over the last couple of years, podcasts have become an indispensable marketing tool. They are practically a gold mine of content that allows you to…

Learn how a podcast script can improve your interviews with Justin Brown

When you record a podcast, it’s always good to be prepared, especially when your guest is an influencer in your industry. Since your podcast is…

Uncovering when it’s the right time to launch a podcast with Brett McGrath

Many B2B marketers realize the benefits of a podcast. Your company gets a chance to hear from customers, connect with experts and influencers, and share…

How our company’s podcast helps with a long sales cycle featuring Josh DeTar

Launching a podcast sounds like a lot of fun, but most companies don’t do it because it also looks like a ton of work. Or,…

Using systems to launch & run multiple branded podcasts with Jacob Miller

There are over 48 million published podcast episodes today and it’s more than any one person could possibly consume. And yet, people are still hungry…

How to build a distribution plan for your company’s podcast with Justin Brown

As tempting as it may be, you can’t just sit down at your computer and hit record for a podcast. You need to prepare first…

How to push content creation to the top of your list with Blake Jamieson

Unless it’s your primary focus, content creation often gets pushed to the bottom of the to-do list. It takes time and commitment. But in order…

How to use podcast advertising as part of your marketing strategy with Heather Osgood

There are over 2 million podcasts out there. And 68% of the U.S. population listens to an average of 8 hours of podcast episodes per…

Why being organized is the key to running three podcasts with Sam Hembree

New B2B podcasters often think podcast magic “just happens.” Podcasting is so much more than acquiring some good equipment and booking a guest’s interview. In…

How to tell better stories with your podcast featuring Park Howell

Traditional media used to hold a monopoly over public opinion. Although TV, radio, and print are still a significant part of mass media, social media…

A podcast agency without their own podcast?
Ha. Not a chance.

We drink our own kool aid. And eat our own dog food (did you know we have Microsoft to blame for this saying?).

So go ahead & check out our own Recorded Content. It’s a show for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running and growing a show. We tackle issues with technology, content marketing, distribution and more. We help you become a B2B podcasting hero with an amazing show.