Learn how to build your own personal brand

Rep Your Brand is a podcast for B2B marketers who are looking to build their career through a strong personal brand. It’s hosted by Nick Bennett, voted one of LinkedIn’s Top Voices of 2022. In each episode, Nick captures stories about how to overcome the challenges marketers face with growing their personal brand. And, ultimately, Rep Your Brand helps marketers open doors to opportunities they never thought were possible. Listeners can tune in to get tangible tips & launch strategies to build their own personal brand right away.

Check out the latest episodes

February 17, 2022
How you build a personal brand depends on your personality, goals, and platform choice. LinkedIn has become one of the most popular channels for presenting yourself as a brand, promoting your goals, and sharing valuable posts to let people know who you are. But how do you use LinkedIn correctly to grow your audience and get them to engage with your content? While most people trying to build their brands on LinkedIn focus on how many ‘likes’ they get, experts disagree with that approach. Those metrics can be false, and they do not determine whether your brand is successful or not.
February 1, 2022
Building a personal brand is one thing. And creating a positive culture around a brand is an essential element that entrepreneurs and employers should keep in mind when gathering their marketing teams. In addition, the salary standards have risen, and employees have many more opportunities than before. And that has become quite challenging for employers. But building a culture around a brand is not reflected through higher salaries. If employees, especially the so-called A-players, are surrounded by a toxic work environment, they’ll soon find a place with a positive work atmosphere and other A-players.
January 18, 2022
Personal branding continues to be a big topic in 2022, and anyone aspiring to grow professionally should consider building a personal brand. But few companies see the value that personal branding could bring to their specific business. Therefore, it is the job of marketing professionals, especially those who have already built an extensive community on channels, such as LinkedIn, to spread the word about personal branding and educate business owners about its importance.
December 14, 2021
The term “personal brand” certainly has many definitions. And every marketer has a different perspective on what building a personal brand should look like. While some define it as the way you promote yourself, others describe it as a combination of a person’s interests, beliefs, and skills. But one thing is certain — a personal brand is about who we are and how we manage ourselves in front of people. Building a personal brand is often associated with a social media presence and many question whether it can help us achieve our goals or make it more difficult.
November 30, 2021
It’s no secret that having a strong personal brand can get you places in business. And we’ve all seen endless examples of thought leaders and influencers landing their dream jobs because of their online reputation (we even have one of them with us today). But did you know that there are companies that encourage their employees to build personal brands and share their expertise with the world?

Meet the host

Nick Bennett

Nick Bennett is the Director of Account-Based & Field Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, write content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!