Companies are increasingly hiring people with a strong personal brand because it has many benefits. And for companies that are still building their own brand, the social presence of a personal brand is high on the list when choosing candidates. But many young people are afraid to share their views and ideas with other people. That is mainly because they think that posting content requires some experience and that they do not have the credibility to express their thoughts so publicly.

Even if you are working for a company, you can still create content on social media and build a personal brand. Today, many people try to build a personal brand on LinkedIn by writing articles and sharing valuable advice and business tips. In this way, they also help to promote their company. But some organizations don’t allow employees to create and share authentic content and prohibit posting during work time. However, a strong personal brand of even one employee can bring a lot of benefits to the company. So what happens if your company doesn’t support you? How do you balance work and your own brand?