Learn how to build your own personal brand

Rep Your Brand is a podcast for B2B marketers who are looking to build their career through a strong personal brand. It’s hosted by Nick Bennett, voted one of LinkedIn’s Top Voices of 2020. In each episode, Nick captures stories about how to overcome the challenges marketers face with growing their personal brand. And, ultimately, Rep Your Brand helps marketers open doors to opportunities they never thought were possible. Listeners can tune in to get tangible tips & launch strategies to build their own personal brand right away.

Check out the latest episodes

June 8, 2021
In this episode of Rep Your Brand, Nick Bennett talks to Steve Lamar, the founder of PromoPrep. PromoPrep is a planning tool designed to assist marketing teams when it comes to calendars and scheduling campaigns.The two discuss Steve’s past experiences when working for a marketing agency and identify what led him to quit and turn his passion into a full-time job. Steve Lamar thinks that creating your own brand and running a business can really improve your life, but only if you’re prepared to get out there and give your best. Promoting the brand via social media platforms can help a lot, but Steve thinks that communication and honesty with others are much more important. Having a mentor is also one of the recommendations Steve breaks down. He also points out that if you make a commitment to deeply observing other professionals, it can improve your own business and help you build both personal and professional relationships.
May 26, 2021
In this episode of the Rep Your Brand podcast, MK Getler, Head of Marketing at Alyce, joins host, Nick Bennett, to discuss the importance of building a personal brand. According to MK, a personal brand is your point of view. It is a point of view at this particular moment in time. It can change and grow as you grow on a personal and professional level.
May 11, 2021
What is the secret to building a strong brand? The secret is that there are no secrets! A powerful personal brand is a result of hard work, patience, and you guessed it – being yourself! Or, as our guest likes to say, “Don’t be afraid to have strong opinions.” Justin Welsh, the founder of JW Strategic Advisory, joins Nick Bennett to share the lessons he’s learned on his solopreneur journey. Over the last decade, Justin’s helped build two $50M+ ARR companies, teams of 150+ people, and has helped raise over $300M in venture capital. Then, in 2019 he burned out and decided to start working for himself. Today, he runs an advisory firm, creates digital products, and writes about all things entrepreneurship.
April 27, 2021
In this episode, Nick Bennett chats with Kate Bradley Chernis, Co-founder and CEO at Lately, the only social media management platform that creates content FOR you with the power of artificial intelligence. Kate talks about the good and bad sides of robots and explains why humans are still very important in content creation regardless of AI’s capabilities. She points out that being authentic and focused on one goal is key to success and teaches us how to properly utilize social media while looking for leads. Kate states that company culture is very important, and every team member must fit in it. She also thinks that running and growing a business can burn people out and strongly recommends employing someone to help.
April 13, 2021
We’ve entered a new B2B marketing era when people want to work with people, not with faceless companies, says Dave Gerhardt, a Chief Marketing Officer at Privy. Dave was always passionate about marketing. He is an example that hard work, constant learning, and dedication lead to success. In this episode of the Rep Your Brand podcast, Dave Gerhardt discusses the importance of building a personal brand. Dave shares his story and reveals how creating a personal brand was not his initial goal. His passion for marketing inspired him to initially think about launching a blog. Instead, he started a podcast called Tech in Boston. Dave also believes people should have side projects and consider them the best source of knowledge and sharpening skills. He also says building a brand is not everyone’s goal, and he respects that. Dave also mentions the best time to transition from a consumer to a creator is now. First, you need to find your voice, share what you are doing and then build an audience. He is also writing a book; the title is Founder Brand. ”It’s all about how being the face of your brand and sharing your work is the single best thing you can do to build the brand.”If you want to know what else Nick and Dave talked about, check out this episode of the Rep Your Brand podcast.
March 30, 2021
In this episode of Rep Your Brand, the host Nick Bennett talks with Jason Vana about branding yourself on social media platforms such as LinkedIn and Twitter. Jason explains how important it is to be yourself, test any advice you get, and learn everything about your target audience. Jason Vana is also known as #sassyjason, and his sharp tongue is what puts him in the spotlight. He thinks that you can’t keep telling people you’re a marketing guru if you don’t have the following: it is crucial to find your own voice and start creating content that will engage your target audience, regardless of the industry you’re in. Jason stands firmly on the standpoint that it is better to have around 300 likes and 300 comments that are authentic than having thousands of generic likes through pods or similar groups.

Meet the host

Nick Bennett

Nick Bennett is the Director of Account-Based & Field Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, write content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!