Learn how to build your own personal brand

Rep Your Brand is a podcast for B2B marketers who are looking to build their career through a strong personal brand. It’s hosted by Nick Bennett, voted one of LinkedIn’s Top Voices of 2022. In each episode, Nick captures stories about how to overcome the challenges marketers face with growing their personal brand. And, ultimately, Rep Your Brand helps marketers open doors to opportunities they never thought were possible. Listeners can tune in to get tangible tips & launch strategies to build their own personal brand right away.

Check out the latest episodes

LinkedIn has become the most trusted platform for building one’s professional reputation. And it’s a great way to connect with your audience, provide value, and help them solve their problems. But if you want to stand out on LinkedIn, you must stand for something.
Social networks have become part of everyday life, both personal and professional. And a strong personal brand on social media can help you a lot in your career. But not all companies are open to this type of promotion of their employees, even if it can be of great benefit to them. Fearing that employees will leave them one day, companies do not want to support them in their personal branding efforts and limit them in terms of the content they can publish.
Today, people use social media a lot, and the promotion of brands on social platforms has become an integral part of business. But many companies have a misconception about what it means to make social media work for them and fail to realize the importance of strong personal brands that can contribute to the company’s growth.
Companies are increasingly hiring people with a strong personal brand because it has many benefits. And for companies that are still building their own brand, the social presence of a personal brand is high on the list when choosing candidates. But many young people are afraid to share their views and ideas with other people. That is mainly because they think that posting content requires some experience and that they do not have the credibility to express their thoughts so publicly.
Even if you are working for a company, you can still create content on social media and build a personal brand. Today, many people try to build a personal brand on LinkedIn by writing articles and sharing valuable advice and business tips. In this way, they also help to promote their company. But some organizations don’t allow employees to create and share authentic content and prohibit posting during work time. However, a strong personal brand of even one employee can bring a lot of benefits to the company. So what happens if your company doesn’t support you? How do you balance work and your own brand?

Meet the host

Nick Bennett

Nick Bennett is the Director of Account-Based & Field Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, write content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!